KnowThis.com

KnowThis: Marketing Basics is ideal as a textbook for an entry-level marketing course or as a supplemental reference for a more advanced class. This book covers the same ground as far more expensive textbooks while also offering new information not covered in other books. Additionally:

• This book takes a contemporary view of marketing including covering numerous new developments and how these affect marketing, such as social networks, digital signage, intellectual property, RSS feed advertising, controlled word-of-mouth promotion, neuro-research, virtual worlds, and much, much more.
• Over 100 real-world examples drawn from stories in major business publications.  Many of these stories are still directly accessible via links on the book's support website.
• With KnowThis.com as the book's support website educators are directing their students to a high-quality resource that has served the marketing community since 1998.

Additional Materials

For instructors who have adopted the book additional support materials are available.  These include:

• PowerPoint Slides - Slides are available in PowerPoint versions 2003 and 2007. The 2003 slides are mostly text with images while the 2007 slides are mostly graphics with images. The graphics in the 2007 version are created using the PowerPoint SmartArt feature.
• Test Bank - The book comes with a Test Bank that includes: 15-20 Multiple Choice, 5-7 True/False and 3-5 Essay questions per chapter. Additionally the Test Bank is SCORM compliant for easy uploading to online courseware such as Angel, Blackboard, eCollege, Moodle, WebCT, Moodle and many other LMS product.
• Current Marketing Stories - While the book contains over 100 real-world examples, educators will find information and links to current Marketing Stories posted in the KnowThis Blog. Updated several times a week, and available at NO COST to you or your students, these selectively chosen stories are tagged by topic area and notices of new postings are freely available via RSS feed.
• Discussion Questions - An additional feature of our Marketing Stories is that each posting to the Blog includes a discussion question to go along with the posted story. These questions are perfect for getting your class to discuss current marketing topics and trends.
• Marketing Stories Database - In addition to current Marketing Stories, KnowThis.com has a database of thousands more stories dating back to 2004. While we cannot guarantee that all are accessible, many in fact can be located with a simple click. This database could prove quite valuable as a research resource for students and instructors.

For information on obtaining exam or desk copies see the Information for Educators section of the KnowThis Media website.