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The Perfect Pasta Producers of Pittsburgh

4ps case studySummary: A regional supplier of pasta products is facing declining sales despite a 60-year history of offering affordable products that appeal to working and middle class families. The head of marketing, Denise Alexander, believes a complete review of the firm’s marketing strategy is required and that both short-term and long-term plans are needed to address the situation.

Cost:  $1.99

Content Type: Downloadable PDF file

 

The Always-On-Time Delivery Company

aot case studySummary: A regional package delivery company must consider several marketing issues as it makes plans to expand into the overnight delivery market. Prior to presenting the plan to senior management, vice-president of marketing, Bill Carson, has called a department meeting to evaluate the plan one last time.

Cost:  $1.99

Content Type: Downloadable PDF file

 

Athletes Attire

athletes attire case studySummary: A small clothing company, focused on athletic sportswear for women and men, must find ways to respond to slowing sales. While the company's founder, Sue Bradley, does not see a need for major changes, the marketing staff may have different ideas.

Cost:  $1.99

Content Type: Downloadable PDF file