Careers and Jobs

Careers in Marketing

What kind of work do marketers do? If you are not sure check out the resources in this section which provides insight into the roles, responsibilities and career outlooks for many different types of marketing jobs including marketing management, advertising, sales, market research and more .

Principles of Marketing Tutorials
This Topic Area is also Mentioned in the Following KnowThis.com Tutorials: What is Marketing Click Here to See List of All Principles of Marketing Tutorials

Marketing Stories for Topic Area

Ensuring Your Business Cards Mean Business Wall Street Journal
Ad Agencies' Most Wanted: Integrated-Marketing Pros (skills sought by ad agencies) Wall Street Journal
Hot Job: Selling Web Ads (careers in online ad sales) Fortune
Don’t Go West, Young Man. Buy Yourself a Franchise Instead. (new graduates enter the franchise business) New York Times
The Most Dangerous Job in Business (chief marketing officer) Fast Company
Sales Reps, Teachers Among Most in Demand MSNBC

Click Here to See All 17 Stories for Topic Area

The Weblinks Collection

Becoming a Market Researcher *Well-written ariticle in PDF format from UK research association MRS that discusses what market researchers do and qualifications needed.
Career Guide - Marketing Research *Career information from the Marketing Research Association.
Career Guide to Industries *US Labor Department site provides informative descriptions on many job categories including those in marketing. When looking for marketing jobs it is best to use the keyword search feature rather than the index.
Careers in Public Relations *The Council of Public Relations Firms offers several articles that discuss careers in this growing field.
Careers in Retailing *Information from the National Retail Federation on many different career paths in the retail industry.
Marketing Career Paths and Descriptions *Listing and description of various marketing career options from the University of Southern California.
Northern Illinois University - Careers in Marketing *List of general positions in marketing with brief descriptions of the positions and experience necessary for each position and expected salary range.