Comments for Definition of Marketing at http://www.knowthis.com , comment 1 to 11 out of 11 comments http://www.knowthis.com Fri, 20 Nov 2009 23:16:55 +0100 FeedCreator 1.7.3 http://www.knowthis.com/principles-of-marketing-tutorials/what-is-marketing/definition-of-marketing/#comment-367 I like Kotler's definition: "The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return." Value could be money, idea, support of a cause, etc. Any definition of marketing can also be applied to a non-profit organization. - Ilana Teles Mon, 02 Nov 2009 12:52:14 +0100 http://www.knowthis.com/principles-of-marketing-tutorials/what-is-marketing/definition-of-marketing/#comment-319 Good brief definition! - Hiba Mon, 19 Oct 2009 03:29:47 +0100 http://www.knowthis.com/principles-of-marketing-tutorials/what-is-marketing/definition-of-marketing/#comment-292 Obviously the value part is already included, not quite sure about the free exchange part and how that fits in. - PaulC Sun, 11 Oct 2009 05:43:41 +0100 http://www.knowthis.com/principles-of-marketing-tutorials/what-is-marketing/definition-of-marketing/#comment-285 Marketing definition should include something of value... free exchange. - stanley Fri, 09 Oct 2009 04:33:13 +0100 http://www.knowthis.com/principles-of-marketing-tutorials/what-is-marketing/definition-of-marketing/#comment-261 Marketing is not restricted to for-profits. It is just as important in not-for-profit organizations and in governments. The tactics and some of the tools used may be different the definition of marketing still holds. - PaulC Mon, 05 Oct 2009 18:01:19 +0100 http://www.knowthis.com/principles-of-marketing-tutorials/what-is-marketing/definition-of-marketing/#comment-252 My question is, does marketing exist solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless. - sagee Sat, 03 Oct 2009 09:46:31 +0100 http://www.knowthis.com/principles-of-marketing-tutorials/what-is-marketing/definition-of-marketing/#comment-249 It covers all the parts that should be explained and yet comprehensive. - pal Fri, 02 Oct 2009 10:37:14 +0100 http://www.knowthis.com/principles-of-marketing-tutorials/what-is-marketing/definition-of-marketing/#comment-242 My core concern with the above type definition of Marketing is that it ignores a very important issue which should be intrinsic in any effort to define this "Discipline".The philosophy or way of thinking,in my opinion,should be a key feature of any attempt of defining "this body of thought"we refer to as .....Marketing!! - Edward Rhodes Wed, 30 Sep 2009 05:32:55 +0100 http://www.knowthis.com/principles-of-marketing-tutorials/what-is-marketing/definition-of-marketing/#comment-236 realistic definition - Mizan Tue, 29 Sep 2009 02:01:36 +0100 http://www.knowthis.com/principles-of-marketing-tutorials/what-is-marketing/definition-of-marketing/#comment-166 Nice definition - zafeer Sat, 05 Sep 2009 22:11:52 +0100 http://www.knowthis.com/principles-of-marketing-tutorials/what-is-marketing/definition-of-marketing/#comment-120 thank you very much. - nandu Fri, 21 Aug 2009 00:53:34 +0100