|
Virgin Consumers
(the need for new)
Trendwatching
Posted:
February 5, 2013
|
|
Buffalo Wings Crisis Hits Super Bowl Snacking
(how external factors affects pricing and product availability)
USA Today
Posted:
January 30, 2013
|
|
Coupons: Better Than Kissing
(science and couponing)
Forbes
Posted:
December 24, 2012
|
|
In Mayan Doomsday, Marketers See $$$ Opportunity
(see profits in end-of-the-world warnings)
NBC News
Posted:
December 17, 2012
|
|
From Belgium To Piggly Wiggly: U.S. Beer Fans Snatch Up Elusive Ale
(example of demand for unique product)
NPR
Posted:
December 12, 2012
|
|
Who Do Online Advertisers Think You Are?
(methods for pinpointing customers online)
New York Times
Posted:
December 4, 2012
|
|
Cyber Monday is No Longer a One-Day Tradition
(continued evolution of online shopping)
NBC News
Posted:
November 29, 2012
|
|
Pastel Pens, Pink Cars: Why Products 'For Her' Annoy Instead of Entice
(issues with targeting products)
NBC News
Posted:
November 4, 2012
|
|
Retailers Find Profits With Paperless Receipts
(email receipts allow for promotion opportunities)
USA Today
Posted:
November 4, 2012
|
|
British Retailer Tries to Clear Up 'Coffee Confusion'
(makes changes in response to survey results)
Los Angeles Times
Posted:
November 4, 2012
|
|
Honda Introduces Car Designed Just for Women
(currently only targeted to Japanese market)
NBC News
Posted:
October 26, 2012
|
|
Coke's Facebook Expert on How to Build a "Social" Brand
(insight on marketing using social media)
Fortune
Posted:
October 18, 2012
|
|
Bed, Bathrobe and Beyond
(hotels sell own brand of products)
New York Times
Posted:
October 16, 2012
|
|
Do Not Track? Advertisers Say ‘Don’t Tread on Us’
(growing rift between what advertisers want and what consumers want)
New York Times
Posted:
October 15, 2012
|
|
Serville Brands
(why brands need to cater to customers' needs)
Trendwatching
Posted:
October 7, 2012
|
|
Apple Tops List Of The World's Most Powerful Brands
(brand rankings)
Forbes
Posted:
October 6, 2012
|
|
How Coke Got 52 Million Facebook Likes
(social marketing strategy)
Fortune
Posted:
October 3, 2012
|
|
Savoring Success by Expanding the Brand
(marketing strategy of leading spice maker)
New York Times
Posted:
September 20, 2012
|
|
Mcdonald's to Open Vegetarian Restaurants in India
(tailoring product mix to local needs)
NBC News
Posted:
September 10, 2012
|
|
EBay to Target Under-18 Set
(the potential and the concerns of targeting the youth market)
Wall Street Journal
Posted:
August 3, 2012
|
