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Making Ads That Whisper to the Brain
(science behind how people watch ads)
New York Times
Posted:
November 14, 2010
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Capturing Hearts, One Upgrade at a Time
(brand loyalty and software)
New York Times
Posted:
November 14, 2010
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Retailers' 15 Most Annoying Habits
(what customers dislike about retailers)
MSNBC
Posted:
November 4, 2010
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Stores Like Rebates Because Shoppers Are Lazy
(why marketers like rebates)
MSNBC
Posted:
November 4, 2010
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TV Commercials Shrink to Match Attention Spans
(15 second ads)
USA Today
Posted:
November 4, 2010
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Maturialism
(how consumer markets world-wide are changing)
Trendwatching
Posted:
September 6, 2010
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Post-recession Marketing: Addressing a New, More Mindful Consumer
(marketers face a changed consumer)
MillwardBrown
Posted:
September 6, 2010
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Under Armour Wants to Dress Athletic Young Women
(focuses on new target market)
New York Times
Posted:
September 1, 2010
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Pizza Hut Cuts Prices Again to Counteract the Slow Recovery
(drops price to revive sales)
New York Times
Posted:
August 19, 2010
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Stores Finding Deep Discounts Aren't Enough
(retailers finding discounts less effective)
MSNBC
Posted:
August 19, 2010
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Sales Stalling, Smart Takes to the Street
(car company adjusts strategy as sales slide)
MSNBC
Posted:
August 19, 2010
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Advertisers Seek to Speak to Muslim Consumers
(addressing needs of growing markets)
New York Times
Posted:
August 14, 2010
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Men's Jewelry: A Recession-Proof Luxury
(strong product in weak economy)
Time
Posted:
July 29, 2010
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Emotion in Advertising: Pervasive, Yet Misunderstood
(defining what is an emotional response to advertising)
MillwardBrown
Posted:
July 22, 2010
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12-inch Burger? Carl's Jr., Hardee's Test Market a Foot-Long
(example of how new ideas are tested)
USA Today
Posted:
July 20, 2010
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Get Clean. Smell Good. It’s Not Unmanly.
(highly effective Old Spice ad)
New York Times
Posted:
July 15, 2010
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Mobile Pay Changes the Way We Do Biz
(trend in consumer payment methods)
Marketplace
Posted:
July 10, 2010
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Apple Studies User Downloads to Fine-Tune Mobile Ads
(the use of research to guide ad delivery)
BusinessWeek
Posted:
July 6, 2010
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Shopping: Not About Product or Place, but Interaction
(how retailers understand shopper behavior - PDF)
MillwardBrown
Posted:
July 4, 2010
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A Quest to Learn What Drives Consumer Decisions
(methods for understanding consumer behavior)
New York Times
Posted:
June 30, 2010
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