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Old Brands Pitch Stability, Integrity
(value of established brands)
Forbes
Posted:
June 26, 2010
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Getting Dad to Do Diaper (Buying) Duty
(targeting changing consumer market)
New York Times
Posted:
June 26, 2010
|
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Mass Mingling
(how online gathering is impacting in-person gathering)
Trendwatching
Posted:
June 11, 2010
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Neuroscience: A New Perspective
(eye tracking and brain measurement methods - PDF)
MillwardBrown
Posted:
June 11, 2010
|
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A Pitch for Hummus Goes Nationwide
(product becomes more mainstream)
New York Times
Posted:
June 8, 2010
|
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Turning Abandoned Shopping Carts Into Sales
(strategies for getting online customers to buy)
CNN Money
Posted:
June 4, 2010
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Shoppers Who Can’t Have Secrets
(customer tracking and privacy)
New York Times
Posted:
May 4, 2010
|
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How to Handle Customer Complaints
Inc. Magazine
Posted:
April 29, 2010
|
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Marketers Watch as Friends Interact Online
(targeting customers through tracking research)
Wall Street Journal
Posted:
April 20, 2010
|
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Guess What? Men Shop, Too!
(how to merchandise for male shoppers)
Stores Magazine
Posted:
April 15, 2010
|
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Over the Counter Products: A Healthy Perspective?
(worldwide survey results)
Synovate
Posted:
April 15, 2010
|
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The Incidental Video Screen Is Seen by More Viewers Than Prime Time
(more TV watching outside the home)
New York Times
Posted:
April 12, 2010
|
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Find Out What Your Buyers Are Thinking
(value of online commenting system)
CNN Money
Posted:
April 3, 2010
|
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Neuromarketers Get Inside Buyers' Brains
(research using consumer brain activity)
CNN Money
Posted:
March 18, 2010
|
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The Greening of the Internet
(how online retailers attract the environmentally conscious buyer)
Internet Retailer
Posted:
March 8, 2010
|
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Tougher Customers
(online buyers becoming smarter shoppers)
Internet Retailer
Posted:
March 8, 2010
|
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Cents and Sensibility: Why Marketing to Multicultural Consumers Requires a Subtle Touch
Knowledge @ Wharton
Posted:
March 5, 2010
|
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Marketing to the Millennials
(marketing to a generation)
New York Times
Posted:
March 5, 2010
|
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Moms Place Trust in Other Consumers
(influence on purchase decisions)
eMarketer
Posted:
February 12, 2010
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Halting Sales Over Recall Could Hurt Toyota Twice
(impact of product recall)
MSNBC
Posted:
January 28, 2010
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