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Coupons You Don’t Clip, Sent to Your Cellphone
(mobile couponing)
New York Times
Posted:
September 3, 2009
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Mobile Payments Are Taking Off. But Which One to Use?
(making payments through mobile devices)
FastCompany
Posted:
September 3, 2009
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Developers Salivating Over Twitter's Geolocation Plans
(pinpointing location of tweets)
PC World
Posted:
August 28, 2009
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More Marketers Use Social Networking to Reach Customers
USA Today
Posted:
August 28, 2009
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If College Dorm Students Need It, Retailers Have It
(retailers tap into little known product requirement)
NPR
Posted:
August 26, 2009
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Teen Health Perception Study
(glossy research report - in PDF format - that looks at what teens consider when they think about health and nutrition)
Scarborough Research
Posted:
August 26, 2009
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Mining the Web for Feelings, Not Facts
(emerging method of sentiment analysis)
New York Times
Posted:
August 24, 2009
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Radiohead Blazes a Marketing Trail
(adjusts to consumer preferences)
New York Times
Posted:
August 24, 2009
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Managing Risk in a Package Redesign: What Can We Learn From Tropicana?
(learning from packaging mistake)
Brand Packaging
Posted:
August 19, 2009
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The Big Four
(guide to top social networks)
Internet Retailer
Posted:
August 6, 2009
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Managing an Online Reputation
(advice for handling what people say online)
New York Times
Posted:
July 30, 2009
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More Retailers Say Yes to Food Stamps
USA Today
Posted:
July 30, 2009
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Perception Isn't Everything to Shoppers
(price may alter perception but not purchasing)
Inc. Magazine
Posted:
July 20, 2009
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Approval by a Blogger May Please a Sponsor
(questions raised when proving free product for bloggers to review)
New York Times
Posted:
July 13, 2009
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Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most
(consumer decision influences)
Nielsen
Posted:
July 13, 2009
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Don't Give Your Customers a Reason to Park Their Carts
(advice for online sellers)
E-Commerce Times
Posted:
July 9, 2009
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Why Buy? ‘Transumers’ Try to Rent Everything
(the consumer rental culture)
MSNBC
Posted:
July 9, 2009
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What Ads Types Are Most “Helpful”? Search Ads Follow Newspapers, TV
(consumer research results)
Search Engine Land
Posted:
July 9, 2009
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Downturn Changes British Web Shopping
BusinessWeek
Posted:
June 6, 2009
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Beware Social Media Marketing Myths
(being cautious on the hype of social networks)
BusinessWeek
Posted:
May 30, 2009
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