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Social Media Are Giving a Voice to Taste Buds
(using social media to conduct market research)
New York Times
Posted:
August 2, 2012
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Snow Sports Participation in U.S. Dropped 6% in Latest Winter Season
(how external forces affect an industry)
Los Angeles Times
Posted:
August 2, 2012
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Newism
(marketers address consumers' need for new products)
Trendwatching
Posted:
July 12, 2012
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Chasing China's Shoppers
(the challenge of targeting Chinese customers)
Wall Street Journal
Posted:
June 16, 2012
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Learning to Chase Online Word of Mouth
(monitoring and reacting to social media)
New York Times
Posted:
May 31, 2012
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Social Media Breathes Life Into Shelved Products
(companies monitor old product interest via social media)
New York Times
Posted:
May 4, 2012
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The New 'Ketchup'
(ranch dressing looks to widen usage)
Wall Street Journal
Posted:
April 6, 2012
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What Neuroscience Tells Us About Consumer Desire
(advanced customer research)
Harvard B-School Working Knowledge
Posted:
March 28, 2012
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Supermarket Checkout Still Stuck in the Past
(payment technology and customer shopping)
Los Angeles Times
Posted:
March 28, 2012
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Store-Brand Groceries Now on Premium Shelves
(evolution of the retailer brands)
USA Today
Posted:
March 28, 2012
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Group Coupon Deals May Not Work For Buyers, Sellers
(questions rising about value of group coupon sites)
USA Today
Posted:
March 16, 2012
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Gross Ads Disgust Consumers Into Action
(how ads affect consumers)
USA Today
Posted:
March 1, 2012
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How Companies Learn Your Secrets
(the science behind consumer marketing)
New York Times
Posted:
February 27, 2012
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Point-Know-Buy
(appealing to consumers seeking instant information)
Trendwatching
Posted:
February 3, 2012
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Showdown Over 'Showrooming'
(Target shows concern over shopper behavior)
Wall Street Journal
Posted:
January 25, 2012
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Luxury Sales Boom in China, Where Giving Gifts is an Art
(a growing market)
USA Today
Posted:
January 17, 2012
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As Golf Declines, Life on Links Ain't What it Used to Be
(issues with a declining market)
USA Today
Posted:
January 17, 2012
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Groceries Hire Companies to Score Foods' Nutritional Value
(hiring outside nutritional rating companies)
USA Today
Posted:
January 11, 2012
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Retailers Adjust Marketing as More Men Take Over Grocery Shopping
(responding to shifting purchase behavior)
Los Angeles Times
Posted:
December 29, 2011
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With a Click of the Remote, Impulse Purchases
(click to buy what is show on TV show)
New York Times
Posted:
December 13, 2011
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