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Charter Scraps User-Tracking Plan After Privacy Flap
(internet provider backs off tracking plans)
ECommerce Times
Posted:
June 28, 2008
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A Primer on Social Media Marketing Components and Tactics
(how marketers can use social networks)
ClickZ
Posted:
June 12, 2008
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Consumers Turn to Bartering for Goods, Services
(dealing with economic downturn)
Associated Press (via Google)
Posted:
June 6, 2008
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We-Commerce
(why onine retailers should consider marketing on social networks)
Internet Retailers
Posted:
May 30, 2008
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Guessing the Online Customer’s Next Want
(techniques for predicting what customers want)
New York Times
Posted:
May 20, 2008
|
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Conspicuous Consumption and Race: Who Spends More on What
Knowledge@ Wharton
Posted:
May 15, 2008
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Tough Cookies for Web Surfers Seeking Privacy
(use of cookies for Internet tracking still rules)
Los Angeles Times
Posted:
April 18, 2008
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Industry Group Releases Online Privacy Guidelines
(group responses to US government request)
AdLaw
Posted:
March 27, 2008
|
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A Company Promises the Deepest Data Mining Yet
(privacy concerns raised for method of tracking web users)
New York Times
Posted:
March 21, 2008
|
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Supermarket Breach Exposes 4.2M Accounts
USA Today
Posted:
March 18, 2008
|
|
Do YouTube?
(retailers reluctant to embrace social media)
Stores
Posted:
February 15, 2008
|
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Cellphone Ads Ring Up Privacy Concerns
USA Today
Posted:
January 4, 2008
|
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F.T.C. Issues Online Ad Privacy Guidelines
New York Times
Posted:
December 21, 2007
|
|
Who Owns You? Finding a Balance between Online Privacy and Targeted Advertising
Knowledge @ Wharton
Posted:
December 14, 2007
|
|
How to Be a Smart Shopper
(includes list of shopper types)
NPR
Posted:
December 4, 2007
|
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Marketers Laud Facebook's Retreat On Privacy Controls
(addressing concerns over new advertising approach)
CNN
Posted:
November 30, 2007
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Men Buy, Women Shop: The Sexes Have Different Priorities When Walking Down the Aisles
(differences in retail buying behavior)
Knowledge @ Wharton
Posted:
November 29, 2007
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Free Credit Reports Sometimes Aren't Free
USA Today
Posted:
November 28, 2007
|
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How to Avoid Crossed Signals When Doing Business Overseas
(understanding customs and cultures)
WSJ CareerJournal
Posted:
November 1, 2007
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1,200 Marketers Can’t Be Wrong: The Future Is in Consumer Behavior
New York Times
Posted:
October 16, 2007
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