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Customer Loyalty Programs That Work
(past, present and future of rewards programs)
Harvard B-School Working Knowledge
Posted:
July 29, 2011
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Pay as You Go with Smartphones
(evolving payment method)
BusinessWeek
Posted:
July 29, 2011
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Neuroscience Explains the Emotional Buy
(the effect of emotion on consumer purchasing)
Brand Packaging
Posted:
July 14, 2011
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Starbucks, Other Marketers Go Huge With Healthier Offerings
(responding to changing consumer needs)
USA Today
Posted:
July 12, 2011
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It's the Ads, Stupid: Why TV Leads to Obesity
(how TV influences eating habits)
Time
Posted:
July 11, 2011
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Coupon Obsessives Teach How to Get Extreme
(the burgeoning coupon craze)
MSNBC
Posted:
July 7, 2011
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Impulse Buying on TV Enters an Even Faster Phase
(technology for getting customers to purchase more quickly)
New York Times
Posted:
July 7, 2011
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Iced Coffee Gets Its Day in the Sun
(tapping unfilled market)
New York Times
Posted:
July 7, 2011
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Turning Customers Into Salespeople
(importance of customer referrals)
Inc. Magazine
Posted:
July 7, 2011
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Marketing To Youth Globally – It’s Child’s Play
(strategies for reaching the teen market)
Forbes
Posted:
July 7, 2011
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Wary Consumers Still Shopping Like It’s 2008
(research on consumer shopping behavior)
Forbes
Posted:
June 29, 2011
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Jack in the Box to Stop Offering Toys in Kids' Meals
(address childhood obesity)
MSNBC
Posted:
June 23, 2011
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Retailers Respond as Value Mania Hits Even the Well-to-Do
(value and consumer shopping behavior)
USA Today
Posted:
June 11, 2011
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Targeting Millennial Wine Drinkers Online
(special issues in wine marketing)
BusinessWeek
Posted:
May 18, 2011
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The Feminine Marketing Mystique
(strategies when marketing to women)
CRM Magazine
Posted:
May 10, 2011
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Owners of Defunct Brands Ride Off
(keeping customers when brands are dropped)
Wall Street Journal
Posted:
May 8, 2011
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The Bar Code That Tells You How Much Water, Light and Fertilizer
(more ways to give customers product information)
New York Times
Posted:
May 6, 2011
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In-Store Sales Begin at Home
(consumers use web to research everyday products)
Wall Street Journal
Posted:
April 25, 2011
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Stuff Piled in the Aisle? It’s There to Get You to Spend More
(why retailers pile product in aisles)
New York Times
Posted:
April 18, 2011
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Branding China: From Maker To Innovator
(efforts to change image)
MillwardBrown
Posted:
April 18, 2011
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