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Cisco to Close Flip Video-Camera Business
(consumers usage changes to using smartphones)
USA Today
Posted:
April 14, 2011
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Some Grocers Abandon Rebates for Reusable Bags
(see consumer use as not worth the effort)
USA Today
Posted:
March 17, 2011
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Local Hero
(how Groupon is impacted local businesses)
Internet Retailer
Posted:
March 9, 2011
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McCormick's Alan D. Wilson on Pricing, Innovation and the 'Romance of Spice'
(marketing issues faced by spice maker)
Knowledge @ Wharton
Posted:
March 3, 2011
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Adjusting to the New Normal
(research on what products customers need and do not need)
Stores Magazine
Posted:
February 24, 2011
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Values vs. Value
(consumers and ethical decision making)
Strategy+Business
Posted:
February 19, 2011
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The Rise Of The Chief Customer Officer
(new job title)
Forbes
Posted:
February 17, 2011
|
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Free Mug with Purchase: Retailers and Manufacturers Ramp Up 'Shopper' Marketing
(what it takes to get consumers to buy)
Knowledge @ Wharton
Posted:
February 17, 2011
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Psyched to Buy, in Groups
(the psychology of online promotions)
New York Times
Posted:
February 15, 2011
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The Dirty Little Secrets of Search
(the good and bad behind search optimization)
New York Times
Posted:
February 12, 2011
|
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Mercedes Designer Goes ‘Off the Charts’ to Draw Younger Buyers
(reaching target market with new design)
BusinessWeek
Posted:
January 13, 2011
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Mocked as Uncool, the Minivan Rises Again
(changing the image of the minivan)
New York Times
Posted:
January 5, 2011
|
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The Myth of Fast-Forwarding Past the Ads
(why some DVR users are not skipping ads)
New York Times
Posted:
December 22, 2010
|
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Wrong Purchase? Why Shoppers Can't Stop Buying
(how consumers handle mismatching designer products)
Time
Posted:
December 22, 2010
|
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Phone-Wielding Shoppers Strike Fear Into Retailers
(in-store price comparisons)
Wall Street Journal
Posted:
December 16, 2010
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Bargain Junkies Are Beating Retailers at Their Own Game
(consumers and coupon sites)
Wired Magazine
Posted:
December 9, 2010
|
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How Stores Lead You to Spend
(importance of in-store design)
Wall Street Journal
Posted:
December 7, 2010
|
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11 Crucial Trends For 2011
(marketing predictions)
Trendwatching
Posted:
December 2, 2010
|
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Does McRib's Limited Availability Make It So Popular?
(scarcity as a marketing strategy)
USA Today
Posted:
December 1, 2010
|
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The Just-in-Time Consumer
(consumers change shopping habits)
Wall Street Journal
Posted:
November 26, 2010
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