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Coke's Facebook Expert on How to Build a "Social" Brand
(insight on marketing using social media)
Fortune
Posted:
October 18, 2012
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How to Calculate the Lifetime Value of a Customer
(developing a key customer metric)
Entrepreneur Magazine
Posted:
August 9, 2012
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7-Eleven Finds a Niche by Adapting to Indonesian Ways
(adapting to local markets)
New York Times
Posted:
May 31, 2012
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A New Way to Gain Customer Insights
(using conjoint analysis in marketing research)
Strategy+Business
Posted:
November 18, 2011
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Online Tools Help Bands Do Business
(how musical groups market direct to fans)
New York Times
Posted:
October 12, 2011
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Customer Loyalty Programs That Work
(past, present and future of rewards programs)
Harvard B-School Working Knowledge
Posted:
July 29, 2011
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Major Grocer Getting Rid of Self-Checkout Lanes
(seeks more customer interaction)
MSNBC
Posted:
July 12, 2011
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Customer Service
(contact technologies used by online retailers)
Internet Retailer
Posted:
July 8, 2011
|
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Turning Customers Into Salespeople
(importance of customer referrals)
Inc. Magazine
Posted:
July 7, 2011
|
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Listen Up
(methods for monitoring customers' online conversations)
Internet Retailer
Posted:
June 8, 2011
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The Feminine Marketing Mystique
(strategies when marketing to women)
CRM Magazine
Posted:
May 10, 2011
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Owners of Defunct Brands Ride Off
(keeping customers when brands are dropped)
Wall Street Journal
Posted:
May 8, 2011
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The Bar Code That Tells You How Much Water, Light and Fertilizer
(more ways to give customers product information)
New York Times
Posted:
May 6, 2011
|
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Amazon.com Tops Customer-Service Rankings
(customers rate top US firms)
USA Today
Posted:
April 5, 2011
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Random Acts of Kindness
(how brands can use kindness as part of marketing strategy)
Trendwatching
Posted:
March 10, 2011
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Smarter Service
(how customer service technology is used)
Internet Retailer
Posted:
March 9, 2011
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European Company Cranks Out Earth-Friendly Kiosks
(off the grid kiosk)
Self Service World
Posted:
March 6, 2011
|
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Case Study: How to Raise Prices
(ramifications of raising price)
Inc. Magazine
Posted:
January 26, 2011
|
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Disney Tackles Major Theme Park Problem: Lines
(technology for managing customer movement)
New York Times
Posted:
December 29, 2010
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A Winning Sales Pitch for CRM Adoption
(getting the sales force to accept CRM)
CRM Buyer
Posted:
October 30, 2010
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