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Harley-Davidson's Aging Biker Problem
(declining target market)
Fortune
Posted:
September 19, 2010
|
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Luring Shoppers to Stores
(technology to enhance the shopping experience)
Wall Street Journal
Posted:
August 30, 2010
|
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How to Start a Customer Rewards Program
(adding customer promotions)
Inc. Magazine
Posted:
August 18, 2010
|
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Girls at Comic-Con Find Marketers Ready for Them
(marketing to a new generation of event attendees)
New York Times
Posted:
August 14, 2010
|
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Social Media Is Murky Area For Marketers of Alcohol
(issues with marketing through social media sites)
BrandWeek
Posted:
August 10, 2010
|
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Secrets Of Engaging Customers In Online Communities
(listening to customers online)
Forbes
Posted:
August 10, 2010
|
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4 Ways to Master Social Media Marketing
(ideas for using social media)
Inc. Magazine
Posted:
August 9, 2010
|
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How to Find Your First Customer
(advice for start-ups)
Inc. Magazine
Posted:
July 29, 2010
|
|
USA Network Program Rewards Loyal Viewers
(loyalty promotion for watching TV)
DM News
Posted:
July 15, 2010
|
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Mass Mingling
(how online gathering is impacting in-person gathering)
Trendwatching
Posted:
June 11, 2010
|
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How to Handle Customer Complaints
Inc. Magazine
Posted:
April 29, 2010
|
|
How Customer Segmentation Can Unravel CRM
(potential problem with over-segmentation)
CRM Buyer
Posted:
April 23, 2010
|
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The Metric-Minded Marketer
(importance of data for marketing decision-making)
CRM Buyer
Posted:
December 5, 2009
|
|
Airport Kiosks Do Nearly Everything but Check Luggage
(push to customer self-service)
Los Angeles Times
Posted:
December 5, 2009
|
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The Art of the Soft Sell
(focusing sales on the customer)
BusinessWeek
Posted:
October 23, 2009
|
|
The Customer is King
(improving customer service through careful shipping decisions)
Internet Retailer
Posted:
October 8, 2009
|
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Use Twitter to Find Customers
(how some companies are using)
Inc. Magazine
Posted:
July 20, 2009
|
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Made-to-Order Magazine Lets Readers Choose
(build your own magazine)
USA Today
Posted:
March 19, 2009
|
|
If You Don't Know What Your Customer Values, You're Not Selling It
(the need to understand what customers value)
IndustryWeek
Posted:
February 5, 2009
|
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Online Customer Service: Mixing Live Talk With Automated Tech
CRM Buyer
Posted:
October 11, 2008
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