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A Scandalous Month Pays Off for Victoria’s Secret
(controversial promotion appears to payoff)
BusinessWeek
Posted:
April 12, 2013
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Marketing to Value Shoppers
(defining this type of customer)
Shopper Marketing
Posted:
April 4, 2013
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Deaf, Blind Sue Over Web Shopping
(claim violation of Disabilities Act)
Wall Street Journal
Posted:
March 22, 2013
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NPR Wants to Click With Those Who Tweet
(make effort to gain younger audience)
New York Times
Posted:
March 13, 2013
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Old School Toys Make a Splash at Toy Fair
(old toy products finding renewed interest)
USA Today
Posted:
March 10, 2013
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Why Don’t Advertisers Care About Me Anymore?
(advertisers find more interest in younger adult rather than boomers)
New York Times
Posted:
March 8, 2013
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Classic Toys Redesigned to Traverse Generations
(how Hasbro builds the Transformer brand)
New York Times
Posted:
March 2, 2013
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The Hazards of Celebrity Endorsements in the Age of Twitter
(how social media impacts celebrity promoters)
Knowledge @ Wharton
Posted:
March 1, 2013
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Wineries Pour Efforts Into Targeting Younger Drinkers
(aims at younger target market)
Los Angeles Times
Posted:
March 1, 2013
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Virgin Consumers
(the need for new)
Trendwatching
Posted:
February 5, 2013
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How Dr. Dre Made $300 Headphones a Must-Have Accessory
(the evolution of a premimum product)
Time
Posted:
January 17, 2013
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N.F.L. Hones Message for Its Female Fans
(steps up marketing effort to women)
New York Times
Posted:
January 6, 2013
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Guys and Dollars: How Groceries, Barbies, Fashion and More Are Being Marketed to Men
(research on men's shopping trends)
Time
Posted:
January 6, 2013
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Boys Want An Easy-Bake Oven, Too
(perceived stereotyping in product segmentation strategy)
NBC News
Posted:
December 9, 2012
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Pastel Pens, Pink Cars: Why Products 'For Her' Annoy Instead of Entice
(issues with targeting products)
NBC News
Posted:
November 4, 2012
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Honda Introduces Car Designed Just for Women
(currently only targeted to Japanese market)
NBC News
Posted:
October 26, 2012
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Mcdonald's to Open Vegetarian Restaurants in India
(tailoring product mix to local needs)
NBC News
Posted:
September 10, 2012
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Top 50 Mailers
(list to top companies using direct mail marketing)
Target Marketing Magazine
Posted:
September 2, 2012
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A Mexican Beer Rides a Social Media Wave
(social media marketing strategy)
New York Times
Posted:
August 14, 2012
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Zillow and Other Sites Broaden Their Mission to Include Businesses
(the need to target new markets)
New York Times
Posted:
August 9, 2012
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