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Virgin Consumers
(the need for new)
Trendwatching
Posted:
February 5, 2013
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How Dr. Dre Made $300 Headphones a Must-Have Accessory
(the evolution of a premimum product)
Time
Posted:
January 17, 2013
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N.F.L. Hones Message for Its Female Fans
(steps up marketing effort to women)
New York Times
Posted:
January 6, 2013
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Guys and Dollars: How Groceries, Barbies, Fashion and More Are Being Marketed to Men
(research on men's shopping trends)
Time
Posted:
January 6, 2013
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Boys Want An Easy-Bake Oven, Too
(perceived stereotyping in product segmentation strategy)
NBC News
Posted:
December 9, 2012
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Pastel Pens, Pink Cars: Why Products 'For Her' Annoy Instead of Entice
(issues with targeting products)
NBC News
Posted:
November 4, 2012
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Honda Introduces Car Designed Just for Women
(currently only targeted to Japanese market)
NBC News
Posted:
October 26, 2012
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Mcdonald's to Open Vegetarian Restaurants in India
(tailoring product mix to local needs)
NBC News
Posted:
September 10, 2012
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Top 50 Mailers
(list to top companies using direct mail marketing)
Target Marketing Magazine
Posted:
September 2, 2012
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A Mexican Beer Rides a Social Media Wave
(social media marketing strategy)
New York Times
Posted:
August 14, 2012
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Zillow and Other Sites Broaden Their Mission to Include Businesses
(the need to target new markets)
New York Times
Posted:
August 9, 2012
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EBay to Target Under-18 Set
(the potential and the concerns of targeting the youth market)
Wall Street Journal
Posted:
August 3, 2012
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In-Store Clinics Look to Be a Remedy For Healthcare Law Influx
(addressing a market need)
Los Angeles Times
Posted:
August 2, 2012
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In AARP’s View, Advertisers Need to Focus
(group encourages brands to target older consumers)
New York Times
Posted:
July 19, 2012
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Chasing China's Shoppers
(the challenge of targeting Chinese customers)
Wall Street Journal
Posted:
June 16, 2012
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Marketing Hotels as Places Full of Fun and Discovery
(focus on lifestyle advertising)
New York Times
Posted:
April 24, 2012
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Pandora Courts Local Advertisers, by Offering Well-Defined Listeners
(online service targets local ads)
New York Times
Posted:
April 17, 2012
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Aging Stars in a New Role: TV Pitchman
(older celebrities pitch products to older target markets)
New York Times
Posted:
March 13, 2012
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Orthodontists Market to Adults Seeking Prettier Smiles
(target fixing adult teeth)
New York Times
Posted:
February 2, 2012
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As Golf Declines, Life on Links Ain't What it Used to Be
(issues with a declining market)
USA Today
Posted:
January 17, 2012
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