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Tailoring Messages to a New Audience: Wrinkled Baby Boomers
New York Times
Posted:
October 5, 2007
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Starbucks Rethinks Stance on Young Customers
(determining whether it is a market worth exploring)
MSNBC
Posted:
September 13, 2007
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Racy Ads Targeting Teens
(ads raise controversy)
ABC News
Posted:
September 13, 2007
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Wal-Mart's Consumer Database
(what the giant retailers knows about its customers)
ABC News
Posted:
September 13, 2007
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Behavioral Targeting Grows
B to B Magazine
Posted:
August 31, 2007
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Teen Marketing: Why Apple's the Master
MSNBC
Posted:
August 21, 2007
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Buzz Marketing
(appealing to an untapped market)
New York Times
Posted:
August 7, 2007
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Marketers Flex Muscle at Gyms
(targeting customers at health clubs)
USA Today
Posted:
July 17, 2007
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Database Marketing: Timing Is Everything
(events that trigger marketing programs)
Target Marketing Magazine
Posted:
July 13, 2007
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Leisure Pursuits
(targeting customers when on vacation)
Inc. Magazine
Posted:
July 5, 2007
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Don't Ignore the Boomer Consumer
BrandChannel
Posted:
June 22, 2007
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Kellogg to Phase Out Some Food Ads to Children
New York Times
Posted:
June 15, 2007
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Lolita Lives
(controversy in marketing books to kids)
Promo Magazine
Posted:
June 6, 2007
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Online Social Networks Marketing to Preteens
San Francisco Chronicle
Posted:
May 30, 2007
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Marketers Pitching Harder To Kids 7, Under
CBS News
Posted:
May 17, 2007
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Pitching To Tweens
CBS News
Posted:
May 16, 2007
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Visitor Segmentation Offers Target Marketing Insight
(segmenting online visitors)
CRM Daily
Posted:
May 11, 2007
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As Kids Get Savvy, Marketers Move Down the Age Scale
USA Today
Posted:
April 13, 2007
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Database Marketing: A 24-point Checklist
(essential concepts)
Target Marketing Magazine
Posted:
April 12, 2007
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Marketers Eye Smaller Ethnic Groups
USA Today
Posted:
March 20, 2007
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