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Geico Takes Varied Roads to Customers
(using different ads to reach different target markets)
Television Week
Posted:
March 20, 2007
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The A,B,Sí's of Hispanic Marketing
Entrepreneur Magazine
Posted:
March 6, 2007
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More Marketers Target Boomers' Eyes, Wallets
USA Today
Posted:
February 27, 2007
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Five Advanced Database Marketing Techniques to Boost Your Business
Multichannel Merchant
Posted:
February 22, 2007
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Niche Market for Swimsuits Lets Muslim Women Hit the Waves
USA Today
Posted:
February 20, 2007
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Special Brands for Special Needs
(targeting customers with special needs)
BrandChannel
Posted:
February 7, 2007
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Designers Target the Regular Guy
Wall Street Journal (via Pittsburgh Post-Gazette)
Posted:
February 2, 2007
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Keepin Up With the Joneses
(targeting the new mover market)
Target Marketing Magazine
Posted:
February 2, 2007
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Toy Makers Pursue the Market for Expensive Gifts
NPR
Posted:
December 8, 2006
|
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The Buying Power of the 80 Percent Minority
(appealing to women decision makers)
NPR
Posted:
November 3, 2006
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Stoli Vodka Buddies Up to the Gay and Lesbian Crowd With Documentary
(strategy to gain share in the LGBT market)
USA Today
Posted:
October 27, 2006
|
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Rise of the Boutique Carmaker
(niche market for small car companies)
Christian Science Monitor
Posted:
October 27, 2006
|
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Gen Y Sits on Top of Consumer Food Chain
(the growing importance of those in a younger demographic)
USA Today
Posted:
October 11, 2006
|
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Pepsi Tries to Push 'Healthier' Snacks
(targeting healthier products for inner-cities)
Wall Street Journal (via Arizona Republic)
Posted:
October 6, 2006
|
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Marketing to the Generations
(descriptions of major age-based market segments)
Dental Economics
Posted:
October 6, 2006
|
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Boomers: A Web-Marketing Bonanza
(underserved market)
BusinessWeek
Posted:
September 27, 2006
|
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Status Skills
(targeting customer need for status)
Trendwatching
Posted:
September 8, 2006
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Marketing's New Vanguard: The Cubicle
(marketing to the workplace)
Inc. Magazine
Posted:
August 25, 2006
|
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Marketing Fun to the Faithful
(amusement parks target religious groups)
The Mercury News
Posted:
August 9, 2006
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KGOY - Kids Grow Older Younger
(how to market to kids who grow up fast)
MarketingTimes
Posted:
July 19, 2006
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