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On Advertising: Just For Men - A Dirty Story
(targeting housekeeping appliances to men)
International Herald Tribune
Posted:
July 17, 2006
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The Rise and Fall of the Hit
(niche marketing in the entertainment industry)
Wired Magazine
Posted:
July 14, 2006
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How Clean Is Your Database?
Target Market Magazine
Posted:
July 14, 2006
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Data Miners Dig a Little Deeper
(behavioral targeting with data)
USA Today
Posted:
July 12, 2006
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Latino Marketing Goes Mainstream
The Boston Globe
Posted:
July 10, 2006
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Would Marketing Soccer to Women Be a Net Gain?
San Diego Union-Tribune
Posted:
June 26, 2006
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Nintendo's New Brand Game
(targeting older gamers)
BusinessWeek
Posted:
June 23, 2006
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Connecting the Data Dots
(uses of database marketing)
B-to-B
Posted:
June 13, 2006
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Teens and E-Commerce: Selling to the Teen Shopper
ECommerce-Guide
Posted:
May 26, 2006
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Metrosexuals: A Well-Groomed Market?
Brandchannel
Posted:
May 25, 2006
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Business Intelligence Gets Smarter
(software for mining data)
BusinessWeek
Posted:
May 19, 2006
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Profiting From Customers Others Avoid
Business2.0
Posted:
April 21, 2006
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Obesity Finds Niche in American Marketing
The Mercury News
Posted:
April 17, 2006
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Reaching a Drug Niche
(narrow targeting in the pharmaceutical market)
Houston Chronicle
Posted:
April 14, 2006
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Dodge Ads Have an Edge
(car company aims for younger target market)
Detroit Free Press
Posted:
March 28, 2006
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How to Reach American Millionaires
iMedia Connection
Posted:
March 24, 2006
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Marketers Go Fishing for Female Web Surfers
USA Today
Posted:
March 24, 2006
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Real Girls Eat French Fries
(fast-food target marketing)
BusinessWeek
Posted:
March 21, 2006
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Why Aren't More Marketers Trying to Reach Business Women?
BotB Magazine
Posted:
March 16, 2006
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Despite Youths' Comfort With Technology, E-Textbook Demand is Slow
Pittsburgh Post-Gazette
Posted:
February 20, 2006
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