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How to Market to Engineers
BtoB Magazine
Posted:
February 17, 2006
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McDonald’s Aims For Hip With New Ronald Ads
(targeting young adult market)
Reuters (via MSNBC)
Posted:
February 15, 2006
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Don't Hide Behind Famous Faces
(targeting girls market with celebrities)
BusinessWeek
Posted:
February 13, 2006
|
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Ethnic Market Access
(using promotional inserts)
Target Marketing Magazine
Posted:
February 10, 2006
|
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Women Grab NFL Garb Styled Just For Them
USA Today
Posted:
January 31, 2006
|
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Like this? You'll hate that
(mining data to make purchase recommendations)
New York Times (via CNET News.com)
Posted:
January 23, 2006
|
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Boomers in Control of Market
Dallas Morning News (via Akron Beacon Journal)
Posted:
January 23, 2006
|
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Cutting Through the Clutter
(targeting with RSS feeds)
Internet Retailer
Posted:
January 5, 2006
|
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Newspapers to Youth: "Try Us, You'll Like Us"
(marketing to young adult market)
Pittsburgh Post-Gazette
Posted:
December 30, 2005
|
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Speaking Their Language
(advertising to youth market)
Dallas Morning News (via Centre Daily Times)
Posted:
December 26, 2005
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Employing Behavior-Based Marketing
CIO Today
Posted:
December 21, 2005
|
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U.S. Businesses Target Growing Latino Market
(audio story)
NPR
Posted:
December 9, 2005
|
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Seeing the Future with Business Intelligence
CRM Daily
Posted:
November 25, 2005
|
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Dirty Data Blights the Bottom Line
CRM Daily
Posted:
November 14, 2005
|
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The Next Big Spender
(Latino market)
Portland Business Journal
Posted:
November 11, 2005
|
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Smells Like Teen Marketing
BusinessWeek
Posted:
November 11, 2005
|
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Uber Premium
(demand for high-end luxury items)
Trendwatching
Posted:
October 28, 2005
|
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Love Those Boomers
(baby boomer market)
BusinessWeek
Posted:
October 21, 2005
|
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Companies Target Premature Babies Market
BusinessWeek
Posted:
October 21, 2005
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Brewers Struggle with Consumers' Changing Tastes
Convenience Store News
Posted:
October 5, 2005
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