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Louis Vuitton and the Traveling Chinese Consumer
(growth market for high-end products)
Knowledge @ Wharton
Posted:
January 9, 2012
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How Marketers Can Best Reach Mobile-Savvy Hispanics
(keys to understanding this market)
Forbes
Posted:
December 20, 2011
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Mattel Buying Thomas the Tank Engine's Parent
(acquires famous children's brand)
Los Angeles Times
Posted:
October 26, 2011
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Online Tools Help Bands Do Business
(how musical groups market direct to fans)
New York Times
Posted:
October 12, 2011
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News Trends Tilt Toward Niche Sites
(the changing market for news)
New York Times
Posted:
September 13, 2011
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On Campus, It’s One Big Commercial
(how companies are marketing on college campuses)
New York Times
Posted:
September 13, 2011
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Marketing to Kids Gets More Savvy With New Technologies
(marketers take aim at huge market)
USA Today
Posted:
August 16, 2011
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Starbucks, Other Marketers Go Huge With Healthier Offerings
(responding to changing consumer needs)
USA Today
Posted:
July 12, 2011
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Marketing To Youth Globally – It’s Child’s Play
(strategies for reaching the teen market)
Forbes
Posted:
July 7, 2011
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Kraft Aims Kool-Aid Ads at a Growing Hispanic Market
(ad spending increases)
New York Times
Posted:
May 31, 2011
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TV Steps Up Pitch to Hispanic Market
(television networks focus on growing market)
New York Times
Posted:
May 18, 2011
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Puma Is No Longer a Sneaker. It's a Lifestyle
(example of product repositioning)
BusinessWeek
Posted:
May 18, 2011
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Targeting Millennial Wine Drinkers Online
(special issues in wine marketing)
BusinessWeek
Posted:
May 18, 2011
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In Shift, Ads Try to Entice Over-55 Set
(targeting 55 and over market)
New York Times
Posted:
May 15, 2011
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Sweet! America's Top 10 Brands of Soda
(strategy of top soda brands)
MSNBC
Posted:
March 26, 2011
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How to Sell Your Product in Canada
(consideration when targeting Canadian customers)
Inc. Magazine
Posted:
January 20, 2011
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Restaurants Reach Out to Customers With Social Media
(new types of promotions)
New York Times
Posted:
January 20, 2011
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As the Web Turns
(Procter & Gamble creates website targeted to men)
New York Times
Posted:
January 14, 2011
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Mercedes Designer Goes ‘Off the Charts’ to Draw Younger Buyers
(reaching target market with new design)
BusinessWeek
Posted:
January 13, 2011
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The Just-in-Time Consumer
(consumers change shopping habits)
Wall Street Journal
Posted:
November 26, 2010
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