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Wal-Mart Sees Small Stores in Big Cities
(new strategy for reaching urban customers)
Wall Street Journal
Posted:
October 14, 2010
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Marketers Get Creative Targeting Hard-to-Reach College Students
(finding creative ways to reach customers)
USA Today
Posted:
October 4, 2010
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How to Adapt Products for Different Markets
(seeing new opportunities for products)
Inc. Magazine
Posted:
October 4, 2010
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Universal Studios Turns to Folklore to Woo Latinos for Halloween
(tactic for reaching a target market)
Los Angeles Times
Posted:
September 29, 2010
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Goya Aims to Expand the Neighborhood
(ethnic brand looks to expand its market)
New York Times
Posted:
September 24, 2010
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Harley-Davidson's Aging Biker Problem
(declining target market)
Fortune
Posted:
September 19, 2010
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To Serve Marketers on Local TV, a Group Updates Its Approach
(adjusting to a changing target market)
New York Times
Posted:
September 17, 2010
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Under Armour Wants to Dress Athletic Young Women
(focuses on new target market)
New York Times
Posted:
September 1, 2010
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Advertisers Seek to Speak to Muslim Consumers
(addressing needs of growing markets)
New York Times
Posted:
August 14, 2010
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Girls at Comic-Con Find Marketers Ready for Them
(marketing to a new generation of event attendees)
New York Times
Posted:
August 14, 2010
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Men's Jewelry: A Recession-Proof Luxury
(strong product in weak economy)
Time
Posted:
July 29, 2010
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How to Find Your First Customer
(advice for start-ups)
Inc. Magazine
Posted:
July 29, 2010
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A Marketing Revolution in Real Estate
(changing strategy for real estate agents)
New York Times
Posted:
July 6, 2010
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Companies Cater to Rooftop Gardeners
(niche marketer)
MSNBC
Posted:
June 26, 2010
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Getting Dad to Do Diaper (Buying) Duty
(targeting changing consumer market)
New York Times
Posted:
June 26, 2010
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A Pitch for Hummus Goes Nationwide
(product becomes more mainstream)
New York Times
Posted:
June 8, 2010
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How Customer Segmentation Can Unravel CRM
(potential problem with over-segmentation)
CRM Buyer
Posted:
April 23, 2010
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Here Comes Google to Save the Sale
(service for re-targeting customerd)
E-Commerce Times
Posted:
March 30, 2010
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How to Improve Your Company's Customer Service
Inc. Magazine
Posted:
March 20, 2010
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Cents and Sensibility: Why Marketing to Multicultural Consumers Requires a Subtle Touch
Knowledge @ Wharton
Posted:
March 5, 2010
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