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Marketing to the Millennials
(marketing to a generation)
New York Times
Posted:
March 5, 2010
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Textbooks That Professors Can Rewrite Digitally
(example of product customization)
New York Times
Posted:
March 2, 2010
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Functionall
(products with features designed for emerging markets)
Trendwatching
Posted:
January 28, 2010
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Marketing to Muslims Poses a Challenge for Retailers
Los Angeles Times
Posted:
January 25, 2010
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More Retailers Offer Fashionable Clothing for Plus-Size Women
(responding to customer needs)
USA Today
Posted:
January 22, 2010
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Technology Becomes Friendlier to Older Generations
(product designs that meet needs)
Los Angeles Times
Posted:
December 21, 2009
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Chex, Already a Ubiquitous Holiday Party Snack, Trots Out New Recipes
(product expansion through new uses)
New York Times
Posted:
December 12, 2009
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Six Million More Seniors Using the Web than Five Years Ago
(an evolving market)
Nielsen
Posted:
December 12, 2009
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Facebook, MySpace Divide Along Social Lines
(target markets for leading social networks)
NPR
Posted:
October 21, 2009
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The Promise of Self-Segmentation
(a different way to look at market segmentation)
Strategy+Business
Posted:
October 7, 2009
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Marketers Must Understand Customer Value to Make Segmentation Pay
Sales and Marketing Management Magazine
Posted:
September 11, 2009
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The Crowded, Caffeinated Soft Drink Sector: Who Will Bubble Up to the Top?
(competition in a competitive market)
Knowledge @ Wharton
Posted:
September 4, 2009
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Developers Salivating Over Twitter's Geolocation Plans
(pinpointing location of tweets)
PC World
Posted:
August 28, 2009
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Slicing the Bread but Not the Prices
(strategy to improve product rather than lower price)
Wall Street Journal
Posted:
August 19, 2009
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How Sports Brands Create Brand Fanatics
Brandchannel
Posted:
August 8, 2009
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Borders Aims to Capitalize on Teens With New Shops
(retailer emphasizes a market segment)
Wall Street Journal
Posted:
July 22, 2009
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Drug Company Data Mining: Healthcare or Marketing?
(questions arise on data mining practices of drug firms)
ECommerce Times
Posted:
June 28, 2009
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Wal-Mart Courts New, More Affluent Customers
MSNBC
Posted:
June 28, 2009
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Marketers See Fliers Waiting to Claim Bags as Captive Audience
USA Today
Posted:
June 28, 2009
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Customers Your Company Doesn't Want
BusinessWeek
Posted:
June 13, 2009
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