|
How Casinos Can Find and Target Their Favorite Customers: The Biggest Losers
Knowledge @ Wharton
Posted:
May 16, 2009
|
|
Rational vs. Emotional
(what appeals to business customers)
Target Marketing Magazine
Posted:
March 28, 2009
|
|
50-plus: A Market That Marketers Still Miss
Strategy and Business
Posted:
March 21, 2009
|
|
Frito-Lay Tries to Enter the Minds (and Lunch Bags) of Women
(target healthy snack market)
New York Times
Posted:
February 28, 2009
|
|
Define Your Customers
(how to create customer profiles)
Target Market Magazine
Posted:
January 7, 2009
|
|
Luxury Brands Go Over the Top to Connect With Wealthy Clients
Los Angeles Times
Posted:
December 6, 2008
|
|
Marketing to Millennials
(marketing to finicky young market)
BusinessWeek
Posted:
August 22, 2008
|
|
A Lucrative Niche In Disabled Pets
NPR
Posted:
July 24, 2008
|
|
Some Retailers Give Vinyl Records a Spin
(example of niche market)
Associated Press (via Google)
Posted:
June 12, 2008
|
|
Do You Know Me?
(mining customer data along multiple selling channels)
Internet Retailer
Posted:
April 11, 2008
|
|
The Markets Within the Masses
(potential negative effects of segmentation)
CRM Magazine
Posted:
March 7, 2008
|
|
A Marketing Goldmine: Using Customer Data
(segmenting online markets)
Sales & Marketing Management
Posted:
February 7, 2008
|
|
Six Decades at the Center of Attention, and Counting
(marketers' continuing interest in the baby boomer market)
New York Times
Posted:
January 10, 2008
|
|
Hello Kitty Targets Fashionable Young Males
(not just for girls anymore)
MSNBC
Posted:
January 4, 2008
|
|
Disney Reaches to the Crib To Extend Princess Magic
(targeting a younger market)
Wall Street Journal
Posted:
November 21, 2007
|
|
Persona-lizing a Site
(creating customer profiles)
Internet Retailer
Posted:
November 9, 2007
|
|
Cast a Narrow Net
(strategies for selective target marketing)
CRM Magazine
Posted:
November 9, 2007
|
|
Web Marketing to a Segment Too Big to Be a Niche
(the difficult in targeting the disabilities market)
New York Times
Posted:
November 2, 2007
|
|
Thinking Outside the Bottle
(target market needs changing for beer industry)
Entrepreneur Magazine
Posted:
October 12, 2007
|
|
Deloitte Tries a Different Sales Pitch for Women
(different target market strategy)
Wall Street Journal
Posted:
October 10, 2007
|
