Marketing Basics

Marketing Basics, Principles and History

In this section we offer numerous resources, articles and tutorials to help both those new to marketing and the seasoned professional understand marketing principles and other basic marketing concepts. Additionally, we offer resources devoted to marketing and advertising history as well as information on several other specialized marketing topics.

Area Coverage:

find resources for learning about the basics of marketing including terminology and basic concepts
learn about the history of marketing and advertising including sites that offer examples of past practices and events
fiind information for specific industries, not-for-profits and other marketing areas

Principles of Marketing Tutorials
This Topic Area is also Mentioned in the Following KnowThis.com Tutorials: Marketing Planning and Strategy Advertising Managing Product Movement Wholesaling Product Decisions What is Marketing Preparing a Market Study Click Here to See List of All Principles of Marketing Tutorials

Marketing Stories for Topic Area

Why Sex Sells More Than Ever (growth in the adult entertainment industry) Inc Magazine (See Sub-Topic Area)
Hotels Play Up Golf Angle for Meetings USA Today (See Sub-Topic Area)
Battle Brews for Your Coffee-Drinking Habit (competition in retail coffee industry) USA Today (See Sub-Topic Area)
Crisco: A Marketing Revolution (history of well-known brand) Marketplace (See Sub-Topic Area)
Sending a Scent by Snail Mail New York Times (See Sub-Topic Area)
Staying at Home (growth older home care market) Franchise Times (See Sub-Topic Area)

What is Marketing? Tutorial
Find out about the basics of marketing in the What is Marketing? section of our highly detailed Principles of Marketing tutorial. Click Here for Tutorial

How to Write a Marketing Plan Tutorial
Need to write a Marketing Plan? Then check out one of the Internet's leading resources in the How to Write a Marketing Plan section of our highly detailed Principles of Marketing tutorial. Click Here for Tutorial