Marketing Glossaries, Definitions, Dictionaries

KnowThis.com maintains its own large database of terms and definitions which can be accessed at the following link:

Marketing Terms & Definitions from KnowThis.com

In addition to our own database, KnowThis.com presents categorized links to other sites offering glossaries and listings of important marketing terms.

General Marketing

• Marketing Dictionary *Alphabetic listing of marketing terms though not searchable.
• Marketing Glossary *From the Chartered Institute of Marketing (UK).

Advertising and Promotion

• Advertising Terms *Extensive listing from University of Texas.
• Direct Mail Glossary *Numerous terms from the American List Council. 
• Direct Marketing Glossary *Definitions for the field of direct marketing and direct mail.
• Glossary of Terms *Searchable listing of advertising and marketing communications terms.

Channels of Distribution

• Glossary of Shipping Terms *Large number of definitions covering all forms of shipping.
• Glossary of Trucking Terms *Straight forward definitions of numerous terms related to trucking and transportation.
• Supply Chanin and Logistics Glossary *Definitions for hundreds of shipping terms from Georgia Tech.

Customer-Focused Marketing

• Database Glossary *PDF file containing mostly definitions of technical terms related to the use of databases for marketing purposes.

Internet Marketing/Advertising and E-Commerce

• E-Commerce and Marketing Dictionary of Term *Excellent thorough listing, maintained by Alex Brown, University of Delaware, with emphasis on internet marketing and e-commerce.
• Interactive Advertising Terms *Detailed listing of terms related to online advertising for the Interactive Advertising Bureau trade group.
• Matisse's Glossary of Internet Terms *Explains many of the terms used by the Internet community.
• Marketing Terms.com *The focus of this dictionary is primarily with online or Internet marketing terminology.
• Search Engine Dictionary *Very in-depth and well maintained list of search engine marketing terms.
• Search Engine Optimization & Marketing Glossary *Good to-the-point definitions for search engine marketing terms.

Marketing Research

• Glossary of Marketing Research Terms - Quirks *Listing of over 600 market research definitions.

Product and Branding

• BrandChannel.com *Glossary with good description of branding and marketing terms.
• Branding Glossary *Short list of terms related to branding.
• New Product Development Terms *While mostly R&D and manufacturing focused, marketers will still find plenty of definitions that fit with what they do.

Retailing

• Franchise Glossary *List of terms covering franchising.

Sales and Selling

• Sales Glossary *List of terms used primarily in sales and CRM.
• Trade Show Glossary *Terms of interest to those who may present or attend exhibits and trade shows.

Other Marketing and Business Areas

• BuzzWhack *Site dedicated to helping understand buzzwords used in popular culture including many marketing and advertising related buzzwords.
• The Glossarist *Has links to over 70 business glossary sites.
• Onelook Dictionary and Glossary *This site offers a large number of links to sites that have dictionaries or glossaries for various business activities.