Marketing Basics

Information for Specific Industries

Certain marketing activities affect different industries in different ways. In this section we provide resources that look at how marketing is done in industries such as the marketing of professional services, including lawyers and doctors; non-profit service industry, including museums and libraries; and others such as the food industry.

Marketing Stories for Topic Area

Candy a Sweet Spot in Sour Economy (candy industry remains strong in tough times) AP via Google
Why Sex Sells More Than Ever (growth in the adult entertainment industry) Inc Magazine
Hotels Play Up Golf Angle for Meetings USA Today
Battle Brews for Your Coffee-Drinking Habit (competition in retail coffee industry) USA Today
Staying at Home (growth older home care market) Franchise Times
Industry Embraces, Caters to Biker Chicks (growing market in motorcycle industry) NPR [audio]

Click Here to See All 39 Stories for Topic Area

The Weblinks Collection

Economic Research Service *Part of the US Department of Agriculture, visitors will find a surprisingly robust site with free access to many reports primarily in the agriculture and food industries.
LawMarketing *Marketing ideas aimed at lawyers and law offices.
Lawyer Marketing *Another good resources for marketing legal practices. Part of the FindLaw website.
Online Public Relations *Excellent, all-around PR site with hundreds of well-organized links including specific links to over 60 industries. Strong areas include well presented listing of media sources, numerous links to PR resources and listings of PR job search firms. Good starting point for someone just starting a research project.
PMLive - Pharmaceutical Marketing *UK magazine site that offers regularly updated articles dealing with pharmaceutical marketing and advertising issues.
Software Marketing Resource *Lists links and other information mainly of interest to smaller-sized software developing companies.
St. Joseph's University Food Marketing Library *Offers many links and resources specific to the food and grocery industry. Click on the Research Guides drop-down menu to find the industry or product group. However, may need to be a University member to access some material.