Marketing Basics

Not-for-Profit, Nonprofit Marketing

This topic area is devoted to marketing issues and strategies specific to those involved in non-profit organizations.

Marketing Stories for Topic Area
Branding in Public: Waste of Money? (government branding) brandchannel

The Weblinks Collection
Idealist - Nonprofit FAQ *This non-profit portal has a very extensive question and answer section that includes several marketing topics including coverage of basic marketing issues, not-for-profit advertising, direct mail and more.