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Scent Marketing and Other Topics
In this section we offer resources not covered in other topic areas within KnowThis.
Marketing Stories for Topic Area
Sending a Scent by Snail Mail
New York Times
Movies Soon Really Will Smell; This One, in an Ad, Like a Cake
New York Times
Sniff . . . and Spend
(scent marketing)
Los Angeles Times
Sniff Sniff
(more on scent marketing)
Promo Magazine
Gas Pumps That Smell Like Coffee
(enhancing sales through scent marketing)
Business2.0
The Cents Of 'Scent Marketing'
(scent marketing)
CBS News
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*Federal Trade Commission explanation of multilevel, network or matrix marketing methods.
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