Groups and Meetings

There is one thing marketers like to do and do a lot - get together with others! In this section KnowThis presents resources to help marketing professionals and academics learn about and locate marketing groups and meetings. Whether you are a salesperson looking for a trade show to demonstrate your product or a marketing professor looking to present a paper this section offers many good sources of information.

Area Coverage:

listings of professional marketing associations and societies
information on locating marketing related trade shows
links to online groups such as marketing mailing lists, marketing discussion groups and other online forums
locate marketing trade shows and other marketing conferences through searchable databases from several leading web sites
find locations and call for papers for up-coming academic marketing conferences

Marketing Stories for Topic Area

The 12 Dumbest Things to do With Giveaways (promotion mistakes at tradeshows Exhibitor Magazine (See Sub-Topic Area)
10 Tips for Tabletops (using table top displays at trade shows) Exhibitor Magazine (See Sub-Topic Area)
Remember Me? (what makes for a great trade show display) Exhibitor Magazine (See Sub-Topic Area)
Cyberspace Trade Shows Bring Action to the Desktop (virtual trade shows) New York Times (See Sub-Topic Area)
Avoiding Trade Show Faux Pas (tips for better trade shows) Inc. Magazine (See Sub-Topic Area)
27 Low- or No-Cost Ways to Improve Your Next Tradeshow Sales & Marketing Management (See Sub-Topic Area)