For many organizations the ultimate goal of the marketing plan is the effect it will have on the bottom line. Measures reflect income statement items and common ratios. (Page length: less than 1 page)

1. Customer sales

  • by volume and growth percentage
  • by segments

2. Channel sales

  • by volume and growth percentage
  • by channel

3.Margins

4. Profitability

5. Ratios

  • use common financial ratios and other metrics associated with marketing in the industry
Cite: Determine Financial Objectives (2014). From How to Write a Marketing Plan Tutorial. KnowThis.com. Retrieved October 26, 2014 from http://www.knowthis.com/how-to-write-a-marketing-plan/determine-financial-objectives