Retailers Battle Back Against Price-Comparing ShoppersPosted by Paul Christ January 25, 2012 Showdown Over 'Showrooming' (Wall Street Journal)
Of course, many store-based retailers have a valid reason to be worried. Here they are spending large amounts on inventory, store personnel, equipment and real estate, only to see some consumers use them only as a showroom for products since they are more likely to buy online. This is particularly the case for more expensive products and for products consumers do not need immediately. Drug Reps See Their World ChangingPosted by Paul Christ January 13, 2012 Drug Reps Soften Their Sales Pitches (New York Times)
Salespeople who call on “order influencers” play a key role for many types of companies, particularly in the pharmaceutical industry. Called missionary sellers or product detailers, the typical pharmaceutical sales rep visits doctors’ offices and hospitals where they discuss products and provide samples. But these sellers usually do not discuss products with the person who actually uses and pays for the medications, the patient. Now Available – KnowThis: Marketing Basics, 2nd EditionPosted by Paul Christ January 04, 2012
Labels: KnowThis.com Site News
Today we are happy to announce the publication of KnowThis: Marketing Basics, 2nd Edition. We know this is long overdue, but we feel the final result is well worth the extra time. This update started over 12 months ago and at times seemed to have no end in sight. But by late 2011 things came together rather quickly and resulted in a new edition that is a significant update over the well-received first edition. Overall, we feel the 2nd Edition continues our practice of offering comprehensive coverage of marketing concepts. In fact, this new edition expands on the coverage offered in the first edition. Compared to the 1st Edition, KnowThis: Marketing Basics, 2nd Edition presents a number of enhancements including:
And best of all, the cost is still extremely affordable at only (US) $30! To learn more about the book and how to order click here. Television Ads Are Not Just for TV AnymorePosted by Paul Christ December 30, 2011 E*Trade’s Baby Creates the Most Online Buzz (New York Times) The key promotional method used by many consumer products companies, especially those targeting the mass market, is the television advertisement. Even though television viewing has declined over the last 10 to 20 years, the amount spent on TV ads remains large, with one estimate suggesting that 2011 spending will exceed $60 billion. While television advertising continues to be a critical part of promotion strategy, many marketers have also figured out that TV ads are not just for television. They understand the expense in producing a television commercial can be spread over many other media, including viewing ads on computer screens and mobile devices. In fact, for some products the real value of TV advertising comes with the viewing that takes place outside of the consumers’ living room. McDonald’s Finds Loophole on Banned PromotionPosted by Paul Christ December 01, 2011 McDonald's Will Charge For Happy Meal Toys in SF (San Francisco Chronicle)
Retailers Escalate Battle for Black Friday ShoppersPosted by Paul Christ November 10, 2011 Walmart Moves Black Friday to Thanksgiving Night (Reuters)
Black Friday has an interesting history dating back to the 1930s, but it wasn’t until the 1990s that it REALLY became an important selling day. Thanks, to aggressive competitors, Black Friday is now a battleground for retailers, who are not only looking to attract customers but are also seeking publicity. |
Samples of Marketing TutorialsPoint of Purchase Displays Point of purchase (POP) displays are specially designed materials intended for placement in retail stores. These displays allow products to be prominently presented, often in high traffic areas, and thereby increase the probability the product will standout. POP displays come in many styles, though the most popular are ones allowing a produ Latest Marketing Stories
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Store-based retailers are struggling to deal with the modern shopper. More and more retailers are seeing consumers enter their stores, spend time looking around and then leave without making a purchase. If retailers watch closely, they also will notice that consumers are not only looking and touching the merchandise, they are using their mobile phones to compare prices against other retail outlets. Retailers are finding this to be a real problem, especially when consumers are comparing products found in a store-based retailer to products offered by online retailers.
As we discuss in the 
In November 2010,
Even though it is early November, the Christmas selling season is already well underway. If you visit stores or watch television, you are quickly exposed to holiday product displays and advertisements. But, as most shoppers are aware, the real deals do not start until the Friday after Thanksgiving or, as more commonly called, Black Friday.