Uncategorised Article Count: 1
Site Search Article Count: 1
Principles of Marketing Tutorials Article Count: 0
KnowThis.com's FREE textbook quality Principles of Marketing tutorial series offers the Web's most detailed coverage of marketing. The tutorials focus on the key concepts and functions that are common to most marketing situations no matter an organization’s size, industry, or geographic location.
The tutorials are ideal for business students and teachers, anyone who lacks an understanding of key marketing concepts, and even professional marketers who are in need of a quick refresher on the subject.
Each tutorial allows visitors to KnowThis.com to provide comments. We encourage you to do so. In this way we can continue to build these tutorials into the best available on the Internet.
To access our tutorials,click on one of the Principles of Marketing topics listed below. Specific information in our tutorials can also be found through the Marketing Tutorials search page.
What is Marketing? Tutorial Article Count: 14
Marketing Research Tutorial Article Count: 14
Planning for Marketing Research Tutorial Article Count: 11
Data Collection: Primary Research Methods Tutorial Article Count: 12
Data Collection: Low-Cost Secondary Research Tutorial Article Count: 15
Data Collection: High-Cost Secondary Research Tutorial Article Count: 6
Managing Customers Tutorial Article Count: 18
Consumer Buying Behavior Tutorial Article Count: 17
Business Buying Behavior Tutorial Article Count: 15
Targeting Markets Tutorial Article Count: 10
Product Decisions Tutorial Article Count: 20
Managing Products Tutorial Article Count: 13
Distribution Decisions Tutorial Article Count: 19
Retailing Tutorial Article Count: 15
Wholesaling Tutorial Article Count: 13
Managing Product Movement Tutorial Article Count: 12
Promotion Decisions Tutorial Article Count: 10
Types of Promotion Tutorial Article Count: 14
Advertising Tutorial Article Count: 14
Managing the Advertising Campaign Tutorial Article Count: 16
Types of Advertising Media Tutorial Article Count: 11
Sales Promotion Tutorial Article Count: 9
Types of Sales Promotion Tutorial Article Count: 18
Public Relations Tutorial Article Count: 16
Types of Public Relations Tools Tutorial Article Count: 9
Personal Selling Tutorial Article Count: 13
Types of Selling Roles Tutorial Article Count: 6
The Selling Process Tutorial Article Count: 10
Pricing Decisions Tutorial Article Count: 12
Setting Price: Part 1 Tutorial Article Count: 17
Setting Price: Part 2 Tutorial Article Count: 18
Managing External Forces Tutorial Article Count: 15
Marketing Planning and Strategy Tutorial Article Count: 12
Planning with the Product Life Cycle Tutorial Article Count: 23
How to Write a Marketing Plan Tutorial Article Count: 28
Preparing a Market Study Tutorial Article Count: 9
Purchase Marketing Content Article Count: 0
KnowThis.com offers high-quality marketing content that can be purchased at a very affordable price. Content includes:
Marketing Book Article Count: 0
Marketing Basics 2nd Edition Chapter Material Article Count: 21
Marketing Basics 2nd Edition Article Count: 7
KnowThis: Marketing Basics, 2nd Edition offers detailed coverage of essential marketing concepts and is produced as a direct response to many inquires from visitors to the website KnowThis.com. This book is written by a marketing professor and covers much of the same ground as found in much more expensive books. But it also provides insight not found in other publications and thus holds its own as a unique offering and not simply a remaking of other books.
With a retail price of only $30 for our paperback version, KnowThis: Marketing Basics, 2nd Edition is an exceptional value! (For a limited time save 20% off the list price when ordered through our online store. Click for details.)
We are able to maintain affordable pricing by using printing strategies and methods that reduce overall printing costs and inventory carrying costs. But be assured this book does not sacrifice quality.
Whether this book is used in the classroom to help students learn basic concepts or used outside the classroom to assist in professional marketing activities, readers will find the material to be comprehensive, relevant, and written in a way that is intended to bridge the gap that often exists between business practice and academic textbooks.
Title: KnowThis: Marketing Basics
Formats: Paperback - 6.69" x 9.61"; Digital eBook format
Publisher: KnowThis Media
Print Page Length: 420
Price: $30 for paperback, $9.99 for ebook
Marketing Case Studies Article Count: 1
Marketing Insights Article Count: 0
KnowThis.com has served as a leading Internet resource since 1998. As with the rest of KnowThis.com, our Marketing Insights area is designed to be a quality resource for anyone in marketing and marketing-related fields. In our Insights area site visitors will experience a variety of helpful resources that are continually updated.
To access our Insights, click on one of the topics listed below. Specific information in our Insights can also be found through the Marketing Insights search page.
Marketing Professionals Article Count: 0
This section focuses on issues for anyone whose job involves some element of marketing. Here professionals will find ideas for improving their marketing effort, insights into trends affecting marketing, helpful resources for handling marketing tasks and much more.
Trends and Developments Article Count: 451
In this area we examine key trends and developments that are impacting marketing. Coverage includes wide-range of issues such as examination of new and evolving approaches for research markets, reaching customers, identifying product needs and much more.
Helpful Resources Article Count: 7
In this area we offer insights into resources that can help marketers carry out important tasks. While many important resources marketers use can be quite expensive, we will make a strong effort to identify affordable resources that offer great value at low or no cost.
Marketing Educators Article Count: 0
This section offers ideas and resources to help those who teach marketing. Here educators will find lecture and presentation materials, ideas for marketing assignments, assessment resources and much more.
Teaching Ideas Article Count: 21
In this area, we offer ideas for educators who teach marketing concepts. Information presented in this section is drawn from several sources including current industry news, resouces highlighting best-practice in teaching and other ideas. The information presented can be helpful for enhancing lectures, stimulating discussion and creating course accessments.
Mini-Case Studies Article Count: 3
KnowThis.com offers our own Marketing Mini-Cases. These cases are excellent for homework assignments, testing or as part of class discussion. Educators, who adopt a case, also have access to an Instructor's Teaching Guide that offers insights into the issues discussed in the case. Additionally, each case offers an Issues to Consider section that poses questions and suggests assignments for students.
Free review copies of cases are available at no cost to qualified faculty. (Cases are available to students at very affordable cost.) To be eligible to receive a free review copy, educators: 1) must be identifiable through an educational website (e.g., online catalog, department webpage), and 2) must provide a verification email containing recognizable educational domain.
Marketing Students Article Count: 0
This section is specifically tailored to addressing the needs of marketing students. Here students will find insightful articles focusing on key topics, ideas for research assignments, helpful resources for improving class performance and much more.
Help With Assignments Article Count: 5
This area we offers marketing students materials to help with course assignments. Information includes ideas for courses papers, ways to improve class presentations, techniques to aid group projects and much more.
Real-World Examples Article Count: 9
In this area we provide students with information that offers real-world examples of marketing's impact. The information presented here can be quite useful in understanding how marketing concepts are utilized.
Jobs and Careers Article Count: 8
In this area we offer information for anyone interested in a career in marketing. In particular, we look at the skills and education needed for various marketing jobs, trends in hiring, resources for those looking for marketing jobs and much more.
More Information Article Count: 0
KnowThis.com offers a number of useful resources for marketing. Including:
Marketing Stories Archive Article Count: 0
In 2004 KnowThis.com began building a database of Marketing Stories drawn from magazines, newspapers, news sites, blogs and other Internet websites. To date over 4,500 stories have been compiled with more added each week. Stories cover a wide-range of marketing topics and are categorized by topics found within our Principles of Marketing Tutorials.
Stories found within the Marketing Stories Archive contain links to the original story and in many cases (but not all) are still freely accessible. For stories that are no longer accessible we offer advice for accessing these on this page.
To find a story we offer two methods:
- Click on one of the Marketing Stories topics listed below.
- Visit the Search the Marketing Stories Archive page to search our archives.