Principles of Marketing's FREE textbook quality Principles of Marketing tutorial series offers the Web's most detailed coverage of marketing. The tutorials focus on the key concepts and functions that are common to most marketing situations no matter an organization’s size, industry, or geographic location.

The tutorials are ideal for business students and teachers, anyone who lacks an understanding of key marketing concepts, and even professional marketers who are in need of a quick refresher on the subject.

Each tutorial allows visitors to to provide comments.  We encourage you to do so.  In this way we can continue to build these tutorials into the best available on the Internet.

To access our tutorials,click on one of the Principles of Marketing topics listed below.  Specific information in our tutorials can also be found through the Marketing Tutorials search page.


In 2004 began building a database of Marketing Stories drawn from magazines, newspapers, news sites, blogs and other Internet websites. To date over 4,500 stories have been compiled with more added each week. Stories cover a wide-range of marketing topics and are categorized by topics found within our Principles of Marketing Tutorials.

Stories found within the Marketing Stories Archive contain links to the original story and in many cases (but not all) are still freely accessible. For stories that are no longer accessible we offer advice for accessing these on this page.

To find a story we offer two methods:

  1. Click on one of the Marketing Stories topics listed below.
  2. Visit the Search the Marketing Stories Archive page to search our archives.


KnowThis Marketing Basics 2nd Edition



KnowThis: Marketing Basics, 2nd Edition offers detailed coverage of essential marketing concepts and is produced as a direct response to many inquires from visitors to the website This book is written by a marketing professor and covers much of the same ground as found in much more expensive books. But it also provides insight not found in other publications and thus holds its own as a unique offering and not simply a remaking of other books.

With a retail price of only $30 for our paperback version, KnowThis: Marketing Basics, 2nd Edition is an exceptional value! (For a limited time save 20% off the list price when ordered through our online store. Click for details.)

We are able to maintain affordable pricing by using printing strategies and methods that reduce overall printing costs and inventory carrying costs. But be assured this book does not sacrifice quality.

Whether this book is used in the classroom to help students learn basic concepts or used outside the classroom to assist in professional marketing activities, readers will find the material to be comprehensive, relevant, and written in a way that is intended to bridge the gap that often exists between business practice and academic textbooks.



KnowThis: Marketing Basics
Formats: Paperback - 6.69" x 9.61"; Digital eBook format
Publisher: KnowThis Media
Copyright: 2012
Print Page Length: 420
Price: $30 for paperback, $9.99 for ebook



In this area we have compiled lists and links to selected resources dealing with marketing groups, publications and research sites.  To access a list, click on a link below.


Since 2009 the's Marketing Blog has offered insights on current events shaping the marketing field. The majority of information found in the KnowThis Marketing Blog relates to stories found in popular business magazines, newspapers and websites. Each Blog post is categorized by one or more topics.

To find information in our blog we offer two methods:

  1. Click on one of the Blog category tags listed below.
  2. Visit the Search the Marketing Blog Archive page to search our archives.


General information for was first established in 1998.  Below are examples of the early development of the site.