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Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

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101 The Next Big Ad Medium: Podcasts BusinessWeek Posted: February 15, 2007
102 Experts See Ads as Part of Child Obesity Epidemic Kansas City Star Posted: January 26, 2007
103 Data Mining Privacy (definition of data mining and potential privacy issues) ABC News Posted: January 22, 2007 [video]
104 McDonald's Offers Ethics with Those Fries (environmental awareness program) BusinessWeek Posted: January 12, 2007
105 From Crayons to Calculators (marketing metrics and decision making) CRM Magazine Posted: January 5, 2007
106 Health on Demand (advertising via on-demand programming) Pharmaceutical Executive Posted: December 8, 2006
107 Doctors: Stop Advertising to Kids Marketplace Posted: December 7, 2006 [audio]
108 Cause-Related Consumerism (the case for responsible amrketing) BrandChannel Posted: October 24, 2006
109 ICC Issues New Advertising & Marketing Code (ethical code of conduct by international group) AdLaw Posted: October 17, 2006
110 Alcohol Marketing Study Under Fire (industry questions research) Promo Magazine Posted: October 11, 2006
111 New Cordless Phones Let Skype Users Turn Off PC (the changing face of phone calls) ECommerce Times Posted: September 1, 2006
112 How Advertising Is Becoming Child's Play (hiding food ads in online games) Science News Posted: August 1, 2006
113 Hot New Marketing Trends Entrepreneur Magazine Posted: July 25, 2006
114 Marketers Package Sugary Cereals With Online Fun (is it entertainment or promotion) Washington Post Posted: July 21, 2006
115 The Accidental Innovator (product development by accident) Harvard B-School Working Knowledge Posted: July 14, 2006
116 Finding New Opportunities to Market 'Lost' and Other TV Shows (marketing by building community) Knowledge @ Wharton Posted: June 28, 2006
117 Now at the Car Wash: Dog Shampoos and Wi-Fi (new methods for old services) WSJ Startup Journal Posted: June 23, 2006
118 Doing Well and Good (leveraging social responsibility to gain customers) Inc Magazine Posted: June 21, 2006
119 McDonald's Denies Health Concerns Sunk Disney Happy Meal Deal AdLaw Posted: June 16, 2006
120 Bernard Loomis; Merged Toy Marketing, Saturday Cartoons (obituary of famous marketer) Washington Post Posted: June 5, 2006
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