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Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

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41 The High Cost of a Free Credit Report (questionable marketing practice raises concerns) New York Times Posted: August 9, 2008
42 When Franchisors Stumble (what happened to 11 franchises that failed) BusinessWeek Posted: August 9, 2008 [slide]
43 Direct Mail Tries to Go Green. No,Really. (direct marketers struggle with environmental issues) New York Times Posted: August 1, 2008
44 Fun at the Pump? TV Entertains, Distracts (new place to run ads) Associated Press (via Google) Posted: July 26, 2008
45 New Pharma Ethics Rules Eliminate Gifts and Meals Associated Press (via Google) Posted: July 12, 2008
46 Global Ethics 101 (handling ethical issues in global markets) BusinessWeek Posted: June 28, 2008
47 Innovation Avalanche (new business ideas) Trendwatching Posted: June 28, 2008
48 Microsoft Acquires Interactive TV Firm (investing in emerging marketing technology) The Boston Globe Posted: June 20, 2008
49 The Customer is the Company (using customer input for innovation) Inc Magazine Posted: May 20, 2008
50 Second Life Marketing: Still Strong (confusion over value marketing via online virtual worlds) BusinessWeek Posted: May 8, 2008
51 Eco-Iconic (consumers embracing eco-friendly products) Trendwatching Posted: May 6, 2008
52 Free! Why $0.00 Is the Future of Business (another argument for offering products for free) Wired Posted: March 7, 2008
53 Free Love (why more companies are offering products and services for free) TrendWatching Posted: February 26, 2008
54 What Seems to Be the Problem? (new online customer services technologies) Inc Magazine Posted: January 31, 2008
55 Hershey Phases Out Mints Cops Criticized AP (via Google) Posted: January 25, 2008
56 Parents Group Slams Producers for Marketing PG-13 Films to Kids Brandweek Posted: January 20, 2008
57 High-Tech Shopping Carts Coming to Supermarkets (tying interactive shopping carts with loyalty cards) Fox News Posted: January 16, 2008
58 High-Tech Innovations Come to Retailing (new technologies in retailing) AP (via Google News) Posted: January 4, 2008
59 Merchant Beware (emerging m-commerce via text messaging) Internet Retailer Posted: January 4, 2008
60 That Online Chat Assistant May Not Be Real (chatting with a machine) Fortune Posted: December 18, 2007
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