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Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

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61 Corporations Find Responsibility Sells Marketplace Posted: December 14, 2007 [audio]
62 What's Ahead for Consumer Packaged Goods? (trends for 2008) Industry Week Posted: November 30, 2007
63 Yahoo, Adobe Team on PDF Ads (a new platform for advertising) CNET News.com Posted: November 29, 2007
64 R.J. Reynolds to Halt Print Cigarette Ads in 2008 New York Times Posted: November 29, 2007
65 8 Important Consumer Trends for 2008 Trendwatching Posted: November 28, 2007
66 The Sleep-Industrial Complex (marketers see money in sleep) New York Times Posted: November 20, 2007
67 Crisco: A Marketing Revolution (history of well-known brand) Marketplace Posted: November 16, 2007
68 Cause-Related Marketing: The Other CRM ECommerce Times Posted: October 26, 2007
69 Adults-Only Strategy Drives Halloween Sales to $5B (a growing new market) BrandWeek Posted: October 18, 2007
70 Are We There Yet? (how small to midsized businesses should use technology) CRM Magazine Posted: October 16, 2007
71 Live Chat: A Growing Customer Service Option ECommerce Times Posted: October 12, 2007
72 A Virtual View of the Store Aisle (hi-tech research methods that simulates stores) Wall Street Journal Posted: October 5, 2007
73 New, 'Interactive' Print Ads Fight for Your Attention (print ads compete against Internet ads) USA Today Posted: October 5, 2007
74 More Booze Ads Targeted at Young People (radio advertising) MSNBC Posted: September 21, 2007
75 Borrowers Hoodwinked by Deceptive Ads (question of ads targeted at borrowers) NPR Posted: September 13, 2007 [audio]
76 Listening for Ads (new way to monitor ads on cellphones) Technology Review Posted: September 7, 2007
77 What’s on Tap? City Water! (Pepsi bowing to consumer group pressure to relabel bottled water) AdLaw Posted: August 31, 2007
78 Pink Profits (marketing trends in the gay community) Trendwatching Posted: August 31, 2007
79 Nickelodeon to Limit Use of Characters on Junk Foods New York Times Posted: August 16, 2007
80 Female Fever (trends among women shoppers) Trendwatching Posted: August 3, 2007
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