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Main > Tutorials > Preparing a Market Study >

Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

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21 Is Pharmaceutical Marketing Really Mass Marketing? (why pharmaceutical marketing is not like consumer products marketing) Sales and Marketing Management Posted: March 23, 2007
22 Food Fight: More Competition, More Choices (competition in the grocery industry) MSNBC Posted: January 30, 2007
23 Honey, I Shrunk the Ad Campaign (mobile ads in the pharma industry) Pharmaceutical Executive Posted: January 10, 2007
24 Pharma Branding: What's the Diagnosis? BrandChannel Posted: December 7, 2006
25 NASCAR's Growth Slows After 15 Years in the Fast Lane USA Today Posted: November 17, 2006
26 Emotional Connection (reaching the female customer in drug industry) Pharmaceutical Executive Posted: November 3, 2006
27 Marketing Higher Education Gets Sophisticated (audio clip) NPR Posted: September 15, 2006
28 How, When, and Why Physicians Consume Information (understanding how doctors use marketing information) Pharmaceutical Executive Posted: September 14, 2006
29 How to Market to Attorneys B to B Magazine Posted: August 3, 2006
30 More Marketing To Gays (marketing trends in travel industry) Los Angeles Times (via Harfort Courant) Posted: July 17, 2006
31 Churches Try Marketing to Get Their Word Out Detroit Free Press (via Seattle Times) Posted: July 10, 2006
32 Movie Theaters: Extreme Makeover Fortune Posted: May 26, 2006
33 Fast Talk: Good Sports (insights into sports marketing) FastCompany Posted: May 18, 2006
34 Competitive Research, Intelligence, and Search Marketing (online competitive intelligence) ClickZ Posted: April 28, 2006
35 How to Reach Showbiz Execs (marketing to the entertainment industry) BtoB Magazine Posted: April 14, 2006
36 Settlement Money Used to Educate Doctors About Drug Marketing Boston Globe Posted: April 14, 2006
37 Studios Look Ahead of the Trailers (marketing in the movie industry) New York Times (via IHT) Posted: April 7, 2006
38 Selling A Cause? Better Make It Pop (marketing by not-for-profits) BusinessWeek Posted: February 9, 2006
39 The Popcorn Palace Economy (generating sales at movie theaters) Slate Posted: January 6, 2006
40 Getting Noticed (need for marketing by doctors and accountants) BusinessWeek Posted: November 25, 2005
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