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Main > Tutorials > Pricing Decisions >

Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

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21 How About Free? The Price Point That Is Turning Industries on Their Heads Knowledge @ Wharton Posted: March 7, 2009
22 Retailers Try To Get The Price Right (strategy may be conditioning shoppers not to pay full price) NPR Posted: March 5, 2009 [audio]
23 Price Isn't Tied to Your Product (considerations when setting price) Entrepreneur Magazine Posted: February 14, 2009
24 Fashioning Ways to Hold Down Prices Wall Street Journal Posted: February 6, 2009
25 The Slippery Slope of Price Fixing (view of the 2007 US Supreme court decision) ECommerce Times Posted: January 29, 2009
26 Less Product, Same Price (when a product change is really a price increase) Marketplace Posted: January 10, 2009
27 Apple Changes Tune on Music Pricing (responds to competition with tiered-pricing) Wall Street Journal Posted: January 8, 2009
28 Why Some Toys Don't Get Discounted (minimum pricing law continues to cause problems for retailers) Wall Street Journal Posted: December 25, 2008
29 Are Your Prices Right? (pricing ideas for manufacturers) Industry Week Posted: December 20, 2008
30 Discounters, Monitors Face Battle on Minimum Pricing (conflict between retailers and manufacturers over minimum pricing) Wall Street Journal Posted: December 6, 2008
31 American Airlines Considers A La Carte Pricing (new approach to pricing airline tickets) Associate Press (via Google) Posted: October 11, 2008
32 From Water To Pillows, Airlines Pile On Fees NPR Posted: September 13, 2008
33 Price War Erupts For High-Speed Internet Service Wall Street Journal Posted: September 6, 2008
34 Price-Fixing Makes Comeback After Supreme Court Ruling (result of 2007 retail price maintanence ruling) Wal Street Journal Posted: August 23, 2008
35 Grocery Items: Same Price, Smaller Size (hidden price increase) NPR Posted: July 11, 2008 [audio]
36 Auctions on eBay: A Dying Breed (a change pricing model) BusinessWeek Posted: June 6, 2008
37 Start Raising Prices Now (reasons to increase price) HBS Conversation Starter Posted: May 16, 2008
38 What Customers Are Really Paying For Your Products (assessing what price means) IndustryWeek Posted: May 9, 2008
39 Low Prices Are Not Always Your Friend (disadvantages of lowering price) BusinessWeek Posted: April 16, 2008
40 Stations Hope You Fill Up With More Than Gas (loss leader pricing strategy) MSNBC Posted: April 4, 2008
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