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Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

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101 Six Mistakes B2B Marketers Continue to Make With Organic Search SearchEngineLand Posted: April 9, 2008
102 Nielsen's New Web Play (moves into the online metrics business) Fortune Posted: April 9, 2008
103 Marketing Gold Could Be Found in Web Video (monetizing online video) USA Today Posted: April 4, 2008
104 A Push to Limit the Tracking of Web Surfers’ Clicks (politicians take up issues of web tracking) New York Times Posted: March 21, 2008
105 Dusting Off the Archive for the Web (publishers seek new revenue for old material) New York Times Posted: March 18, 2008
106 Online Games by the Hundreds, With Tie-Ins (the rise of casual games) New York Times Posted: March 18, 2008
107 New Sales Program Pays Facebook Members (an affiliate marketing program for everyone) New York Times Posted: March 14, 2008
108 Monitoring Web Traffic Is Big Business CRM Daily Posted: March 11, 2008
109 E-Commerce on the Move Internet Retailer Posted: February 29, 2008
110 Getting Customers to Buy More (strategies for upselling on the web) Entrepreneur Magazine Posted: February 22, 2008
111 E-mail Newsletters Seek Riches in Niches Los Angeles Times Posted: February 8, 2008
112 If Online Marketing Is the Future, Why Are Some CMOs Stuck in the Past? (why some CMOs are slow to embrace the Internet) Knowledge @ Wharton Posted: February 7, 2008
113 5 Reasons Why Rankings Are A Poor Measure Of Success (caution on looking too closely at search rankings) Search Engine Land Posted: February 1, 2008
114 Selling to Silver Surfers (marketing online to older customers) E-Commerce Guide Posted: January 18, 2008
115 Better Measures for Web Ads (measuring the concept of website engagement) Washington Post Posted: January 18, 2008
116 Free, But Not Easy (importance of link building for SEM) Internet Retailer Posted: January 4, 2008
117 10 Steps for Improving Search Rankings ECommerce Guide Posted: January 4, 2008
118 Is Your Web Site Handicap-Accessible? BusinessWeek Posted: December 21, 2007
119 Global SEM B to B Magazine Posted: December 14, 2007
120 Paying for Free Web Information (automated content access protocol attempts to limit search engines) New York Times Posted: December 11, 2007
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