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Main > Tutorials > Managing External Forces >

Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

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21 Rights of Publicity - Wake Up and Smell the Coffee! (legal issue over use of image on packaging) LegalBytes Posted: August 24, 2009
22 Bud Light Fan Can Draws Criticism (raises concerns on college campuses) NPR Posted: August 24, 2009 [audio]
23 Notice Those Ads on Blogs? Regulators Do, Too (question of whether content is being paid for by advertiser) New York Times Posted: August 11, 2009
24 How Powerade Defeated Gatorade in Court (big brands battle over ad claims) BrandWeek Posted: August 8, 2009
25 Fight Over Affiliates (effect of taxes on affiliate marketing) Internet Retailer Posted: August 6, 2009
26 Whose 5 Stars? Online User Reviews Get Scrutiny (more on the practice of AstroTurf marketing) USA Today Posted: July 30, 2009
27 Rebaters Face More Laws, Enforcement DM News Posted: July 29, 2009
28 Astroturfing - A Problem for Marketers, Not Sports Stars (legal issues for firm that create false positive reviews on the web) AdLaw Posted: July 27, 2009
29 The Profits and Perils of Supplying to Wal-Mart (focus on understanding supplier contracts) BusinessWeek Posted: July 17, 2009
30 Internet Regulator Mulls Cybersquatting Block (proposal for central database of trademark names) USA Today Posted: July 15, 2009
31 Stricter Labeling Urged for Bottled Water USA Today Posted: July 13, 2009
32 Approval by a Blogger May Please a Sponsor (questions raised when proving free product for bloggers to review) New York Times Posted: July 13, 2009
33 Industry Tightens Its Standards for Tracking Web Surfers (act before possible government action) New York Times Posted: July 13, 2009
34 Web Retailers and States Wrestle Over Tax Rules (a developing issue that may have important ramifications) MSNBC Posted: July 9, 2009
35 A Mobile Marketer's Horror Story (legal ruling has potential implication for text message advertising) AdLaw Posted: July 9, 2009
36 Handset Makers Agree to Standard Charger (for European markets leading companies agree on product standardization) BrandWeek Posted: July 9, 2009
37 Microsoft to leave IE out of Windows in Europe (another example of government affecting product decisions) MSNBA Posted: June 13, 2009
38 China Requires PCs to Come With Anti-Porn Software (government regulation affecting marketers) USA Today Posted: June 13, 2009
39 Woody Allen, American Apparel settle suit for $5M (a question of using an image in advertising without permission) USA Today Posted: May 21, 2009
40 Cheerios' Health Claims Break Rules, FDA Says Wall Street Journal Posted: May 16, 2009
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