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Main > Tutorials > Managing External Forces >

Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

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61 Sales Promotions, Prize Draws and Competitions - Gambling Act 2005 (updated legal information dealing with sales promotions) AdLaw Posted: September 21, 2007
62 Ad Groups Oppose FTC’s Proposed Endorsement Guides (celebrity endorsers and customer testimonials under review) AdLaw Posted: July 31, 2007
63 Laws Needed to Protect Personal Data on RFID Chips (an argument for restrictions) ECommerce Times Posted: June 27, 2007
64 Burger Wars: Jack in the Box Sued Over Ad (a question of being funny or misleading) MSNBC Posted: June 1, 2007 [video]
65 Best Buy Sued for Internet Bamboozle (alleged bait-and-switch tactics) ECommerce Times Posted: May 25, 2007
66 Splenda Settles Lawsuit Over Sugar Claim (a question of misleading advertising) MSNBC Posted: May 11, 2007
67 The Mushrooming Menace of Keyloggers (growing threat to being online) ECommerce Times Posted: April 18, 2007
68 Anti-Porn Law Loses Out to First Amendment (COPA ruled unconstitutional) ECommerce Times Posted: March 22, 2007
69 Head of Cartoon Network Resigns Over Marketing Stunt USAToday Posted: February 9, 2007
70 Welcome! No, Not You (accessibility of websites to disabled) Inc. Posted: February 7, 2007
71 Two Held After Ad Campaign Triggers Boston Bomb Scare CNN Posted: February 2, 2007
72 Retail Giant TJX Discloses Massive Data Breach CRM Daily Posted: January 19, 2007
73 Diet Pill Sellers Fined $25M (unproven claims in promotion) USA Today Posted: January 5, 2007
74 Countries Call for UK-Style Ban on Kids Food Ads AdLaw Posted: December 22, 2006
75 British Broadcast Authority Bans Snack Ads From Kids TV AdLaw Posted: December 15, 2006
76 FTC Moves to Unmask Word-of-Mouth Marketing Washington Post Posted: December 14, 2006
77 Court Ruling Protects ISPs From Libel Lawsuits E-Commerce Times Posted: November 24, 2006
78 National Federation of the Blind Files Target Lawsuit (should websites meet same access requirements as physcial stores) USA Today Posted: October 27, 2006
79 Company Can Use Rival's Trademark as Web Page 'Placement Strategy' (using trademarked names to trigger search engine ads) FindLaw Posted: October 13, 2006
80 R.J. Reynolds Agrees to Stop Marketing Flavored Cigarettes Using Sweet Imagery (cigarettes as candy?) Boston Globe Posted: October 13, 2006
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