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Main > Tutorials > Managing External Forces >

Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

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81 Feds Crack Down on Gift Cards (issue of fee disclosure) Incentive Magazine Posted: October 11, 2006
82 Back-end Screening (screening for fraudulent orders) Stores Posted: October 6, 2006
83 Click Fraud: The Dark Side of Online Advertising BusinessWeek Posted: September 22, 2006
84 Obtaining Fax Permission Without an EBR — the Finer Points (new regulations on advertising via fax) AdLaw Posted: September 20, 2006
85 Search-Listing of Brand Name Ruled a Trademark Use AdLaw Posted: August 24, 2006
86 All Bets Are Off at BetOnSports; Site Closes US Operations (online gambling may be changing) ECommerce Times Posted: August 11, 2006
87 Diet Pill Advertiser Ordered To Pay $1 Million for False Claims AdLaw Posted: August 4, 2006
88 Google Click Fraud Settlement Given Go-Ahead CNET News.com Posted: July 28, 2006
89 Click Fraud Continues To Shake Online Advertisers’ Confidence AdLaw Posted: July 21, 2006
90 Email Scammers Try New Bait in Voice Phishing (stealing personal information by tricking customers into phone calls) Wall Street Journal (via Pittsburgh Post-Gazette) Posted: July 17, 2006
91 Judge Dismisses Suit Over Google Ranking CNET News.com Posted: July 14, 2006
92 Suit Over Poor Google Ranking May Go Forward (company sues for fall in rankings) CNET News.com Posted: June 30, 2006
93 Yahoo Settles Click Fraud Lawsuit Boston Herald Posted: June 30, 2006
94 FTC Conducts Undercover ‘Shops’ To Monitor Kids Entertainment Sales (government secret shopper program) AdLaw Posted: June 28, 2006
95 Cross-Border Dragnet Snares More Than 565 People for Alleged Marketing Scams AdLaw Posted: June 16, 2006
96 A Taxing Concern (taxing out-of-state purchases) Multichannel Merchant Posted: June 2, 2006
97 Crack Down (fraud in consumer promotions) Promo Magazine Posted: May 19, 2006
98 Networks Sue Truck Stop Chain for Alleged Replacement of TV Ads (airing own ads) AdLaw Posted: May 18, 2006
99 Internet Marketers, Others Resolve FTC Charges (email and direct marketing violations) DM News Posted: May 15, 2006
100 Coke, Pepsi Settle Sports Drink Dispute After NAD Ruling (question of product comparison advertising) AdLaw Posted: May 5, 2006
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