Display Num 5 10 15 20 25 30 50 100 All
21
Disney Expert Uses Science to Draw Boy Viewers (ideas through ethnographic research) New York Times
Posted:
April 15, 2009
22
Putting Predictive Market Research to the Test (research method to forecast product success) Pharmaceutical Executive
Posted:
April 11, 2009
23
Building Your Brand… Or A Better Snuggie? Listen Up! (the need to listen to online conversation) Nielsen Wire
Posted:
April 8, 2009
24
Audits and Surveys: What You Don’t Know Could Cost You (how to do metrics for the trade show industry) Exhibitor Magazine
Posted:
January 24, 2009
25
The Science Behind Selling (using neuroscanning to find out why people buy) ABC News
Posted:
December 13, 2008
[video]
26
Evaluating Design Online (web-based research tools for testing packaging ideas) Packaging Design
Posted:
December 13, 2008
27
Using Search to Analyze Brand Recognition Growth (online methods for researching brand recognition) Search Engine Land
Posted:
December 6, 2008
28
Web Marketing That Hopes to Learn What Attracts a Click (web technology for testing a large number of versions of an online ad) New York Times
Posted:
December 6, 2008
29
Big Brother's Cafe Watches You Eat (observational customer research) Associated Press (via Google)
Posted:
September 27, 2008
30
Virtual Testing, Real Benefits (virtual versus real market testing) Stores Magazine
Posted:
September 13, 2008
31
Productive Brainstorms Take the Right Mix of Elements (using brainstorming to generate ideas) Wall Street Journal
Posted:
July 24, 2008
32
Innovation at Procter & Gamble (video interview with P&G CEO) Harvard B-School
Posted:
June 28, 2008
[video]
33
Market Research is Getting a Makeover (consolidation in market research business) International Herald Tribune
Posted:
June 27, 2008
34
What Do Teens Want? (researching teens in virtual world) BusinessWeek
Posted:
June 25, 2008
35
Disney to Create Lab to Test Ads for ABC, ESPN (controlled living room laboratory) USAToday
Posted:
May 15, 2008
36
Business Analytics – Getting the Point (analytics and business intellegence) Business Intelligence Network
Posted:
April 9, 2008
37
Is the Ad a Success? The Brain Waves Tell All (measuring brain response to advertising) New York Times
Posted:
April 2, 2008
38
Combining Marketing and Research (the need for conducting research for packaging decisions) Package Design Magazine
Posted:
March 27, 2008
39
Quantilitative Research & Beyond: New Platforms for Customer Insights (combining research methods for web research - in PDF format) Marketing News (via Prophet)
Posted:
March 19, 2008
40
Museums Refine the Art of Listening (market research at museums) New York Times
Posted:
March 14, 2008
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