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Main > Tutorials > Marketing Research >

Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

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41 What You Really Want to Buy (neuromarketing research using customer brain scanning) BusinessWeek Posted: February 1, 2008
42 The New Focus Groups: Online Networks (using specialized social networks for market research) Wall Street Journal Posted: January 14, 2008
43 Market Research on the Cheap (ideas for conducting research inexpensively) BusinessWeek Posted: January 10, 2008
44 Beware the Advertising Pretest (questioning advertising research effectiveness) BusinessWeek Posted: December 7, 2007
45 Brain Sensor for Market Research (headset to test for reaction to ads) Technology Review Posted: December 7, 2007
46 This Is Your Brain on Advertising (the science of neuromarketing market research) BusinessWeek Posted: October 12, 2007
47 Social Trends Color Shade-Forecasting Business (determining color trends) MSNBC Posted: August 31, 2007
48 Vizio's Unexpected Flat-Panel King (attaining market leader position) USA Today Posted: August 21, 2007
49 The Pet Economy (understanding the pet market) BusinessWeek Posted: July 27, 2007
50 Look Who's Talking About You Online (customer research using social network sites) WSJ StartupJournal Posted: July 20, 2007
51 Applying an Architecture (eye tracking research and product packaging) Package Design Magazine Posted: July 13, 2007
52 Engaging at Any Speed? Commercials Put to Test (sensory testing of television watching) New York Times Posted: July 6, 2007
53 Restaurants Are Going Online to See What Their Customers are Saying (online research for small business) Pittsburgh Post-Gazette Posted: July 6, 2007
54 About Online Surveys, Traditional Pollsters Are: (C) Somewhat Disappointed (the good and bad of online polling) New York Times Posted: June 1, 2007
55 Dunkin Donuts Whips Up A Recipe for Expansion (how market research supports location of stores) WSJ StartupJournal Posted: May 4, 2007
56 Feedback Mountain (the concept of enterprise feedback management) CRM Magazine Posted: February 2, 2007
57 TV Viewers Speak Online and Consumer Researchers Are Listening Pittsburgh Post-Gazette Posted: January 30, 2007
58 Hot Melon in Your Beer? Bud Tests Additives (test marketing flavored beer) MSNBC Posted: January 26, 2007
59 New Product Sales Forecasting: Which Model Is Best? Sales and Marketing Management Posted: January 23, 2007
60 Ears Wide Open (more evidence of open source marketing) Fast Company Posted: December 20, 2006
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