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Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

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61 The 'Traveling Salesman' Goes Shopping: The Efficiency of Purchasing Patterns in the Grocery Store (a look at how consumer move through stores) Knowledge @ Wharton Posted: December 8, 2006
62 Want Fresh Ideas? Try Crowdcasting (open source marketing research) Business 2.0 Posted: November 21, 2006
63 Introduction to Generation Nation: Table of Contents (detailed discussion of generational market segments) CRM Magazine Posted: November 3, 2006
64 Coffee Culture: a Global Phenomenon? (research on the international coffee market) Synovate Posted: October 25, 2006
65 From the Customer`s Mouth to the Retailer`s Ear (utlizing the results of market research) Internet Retailer Posted: October 6, 2006
66 A Tsunami of Surveys Washes Over Consumers (explosion of company surveys) Christian Science Monitor Posted: October 3, 2006
67 Online Market Research Is Good For You (why computer gaming industry needs to do research) BusinessWeek Posted: September 22, 2006
68 Libraries Offer Resources For Small Businesses (a valuable source for small business research) WSJ Startup Journal Posted: September 1, 2006
69 Big Blue Brainstorm (online brainstorming) Business Week Posted: August 18, 2006
70 Eight Tips for Better Brainstorming BusinessWeek Posted: August 4, 2006
71 Brand Preference Monitoring Debated (do brand metrics matter for b-to-b products) B to B Magazine Posted: July 28, 2006
72 Crowdsourcing: Consumers as Creators (another example of customers helping design products) BusinessWeek Posted: July 21, 2006
73 Staples Solicits Inventive Ideas From the Public Wall Street Journal (via Pittsburgh Post-Gazette) Posted: July 14, 2006
74 Build an Army for Your Ideas (what to do with an idea) FastCompany Posted: June 15, 2006
75 5 Hot Products For the Future Business2.0 Posted: June 9, 2006
76 Big Brands Tap Into Private Online Communities (using online communities for market research) ECommerce Times Posted: June 9, 2006
77 Consumers Driving New Product Innovation (why companies do and do not listen to customers) ECommerce Times Posted: June 7, 2006
78 Scanning for Threats and Opportunities (ideas to get a bigger view of the market) Harvard B-School Working Knowledge Posted: May 18, 2006
79 Guided by Voices (how some b-to-b companies do market research) BtoB Magazine Posted: April 14, 2006
80 Infolust (consumer need for access to instant information) Trendwatching.com Posted: April 5, 2006
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