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Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

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101 Super Bowl’s Clout With Advertisers Could Grow MSNBC Posted: January 19, 2007
102 As Seen in Japan (American celebrities in Japanese Ads) ABC News Posted: January 19, 2007 [video]
103 Space the Final Frontier For Advertising Marketplace Posted: January 17, 2007 [audio]
104 Super Bowl Advertisers Punt to Amateurs (customer-generated advertising) Wall Street Journal (via Pittsburgh Post-Gazette) Posted: January 12, 2007
105 Back to Print (promoting with own specialize magazines) Promo Magazine Posted: January 12, 2007
106 Coming to an Airport Checkpoint Near You: Ads in the Security Bins USA Today Posted: January 10, 2007
107 Geico's Gecko Shook Up Insurance Ads (trends in insurance advertising) Wall Street Journal (via Pittsburgh Post-Gazett) Posted: January 3, 2007
108 Advertisers Atarting to Embrace TiVo and Digital Video Recorders Kansas City Star Posted: January 3, 2007
109 Celebrity Power: Can Less Be More? (using celebrity endorsers - PDF format) Millward Brown Posted: December 20, 2006
110 Want to Stand Out? (signage advertising) Inc Magazine Posted: December 20, 2006
111 Digital Ads Give Billboards a Jolt AP (via ABC News) Posted: December 13, 2006
112 Online Companies Want a Piece of Old-style Media Business Knowledge @ Wharton Posted: December 8, 2006
113 Advertising Goes Off the Radio (radio's loss of advertisers) BusinessWeek Posted: December 8, 2006
114 Commercial Break (consumer generated advertising) Wired Magazine Posted: December 1, 2006
115 Now Playing on TiVo: Targeted Ads (offering customers the option to watch commercials) CNET News.com Posted: November 29, 2006
116 Super Bowl Ads May be Downright Amateurish (customer created ads) USA Today Posted: November 17, 2006
117 Nasty Ads Close Out a Mud-Caked Cmpaign (US political ads) USA Today Posted: November 3, 2006
118 Ads Get Down and Dirty to Grab Attention USA Today Posted: November 1, 2006
119 Burgers and Other Goods in the Blink of an Eye: How Effective Are Short Ads? (more about really short ads) Knowledge @ Wharton Posted: October 19, 2006
120 Promotion With a Capital ''P'' (bathroom advertising) BrandChannel Posted: October 13, 2006
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