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Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

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121 Ad Buyers Eye Clear Channel's 'Bink' Radio Spots (two and five second ads) Wall Street Journal (via Pittsburgh Post-Gazette) Posted: October 3, 2006
122 Wal-Mart, Please Don't Leave Me (ad agency tries to hold on to big account) BusinessWeek Posted: September 29, 2006
123 Fox to Run Single Image Ad to Thwart Fast Forwarding Pittsburgh Post-Gazette Posted: September 25, 2006
124 Microsoft Launches Cross-Platform Advertising Option (ads on web, cellphones, online gaming) ECommerce Times Posted: September 25, 2006
125 New Approach to Ads Lets You Do the Work (letting customers create advertisements) Pittsburgh Post-Gazette Posted: September 22, 2006
126 Marketing on Google: It's Not Just Text Anymore (working with ad agencies to expand offerings) New York Times (via CNET News.com) Posted: September 22, 2006
127 Commercials Find New Life on Web New York Times (via CNET News.com) Posted: September 15, 2006
128 The Divorcemobile (review of new auto ad targeting separated families) Slate Posted: September 1, 2006
129 Accentuate the Negative (promoting what company does not do well) BusinessWeek Posted: August 18, 2006
130 Little is Sacred When Advertisers Vie for Consumers' Attention (ads everywhere) Baltimore Sun (via San Francisco Chronicle) Posted: August 9, 2006
131 Top Ads' Mix of New, Old, Reflect an Industry in Transition (international advertising awards) USA Today Posted: June 23, 2006
132 Outdoor Ads Make High-Tech Comeback USA Today Posted: June 22, 2006
133 Companies That Use Combative Advertising May End Up with a Black Eye Knowledge @ Wharton Posted: June 16, 2006
134 Five Words to Never Use in an Ad (interesting though debatable perspective) BusinessWeek Posted: June 9, 2006
135 Advertising in the Air (billboards on airplanes) Miami Herald Posted: June 5, 2006
136 Put It in Its Place (place-based advertising) Entrepreneur Magazine Posted: May 26, 2006
137 Advertisers Kick it Up For the World Cup BusinessWeek Posted: May 26, 2006
138 Advertisers Make Pitch For More Online Options Linked to TV (cross-media advertising) USA Today Posted: May 19, 2006
139 Broadcast Blues (television upfront ad sales) Fortune Posted: May 19, 2006
140 The Clio Awards (recap of top advertising awards event) Slate Posted: May 18, 2006
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