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Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

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161 What a Girl Wants from Advertisers BusinessWeek Posted: January 27, 2006
162 Getting Creative With Mad Ave (selecting an ad agency) BusinessWeek Posted: January 27, 2006
163 Euro Advertisers Invited To Respond To Obesity Green Paper (pre-regulation request) AdLaw Posted: January 20, 2006
164 Starbucks Entering the Movie Business Pittsburgh Post-Gazette Posted: January 13, 2006
165 Google Casts Its Eye Past the Web (placing ads through other media) Fortune Posted: January 13, 2006
166 Advertisers Search for New TV Strategies (audio clip) NPR Posted: January 9, 2006
167 Marketers' New Idea: Get Consumers to Design Ads WSJ (via Pittsburgh Post-Gazette) Posted: December 16, 2005
168 Sirius Spends Serious Cash on Stern's Move USA Today Posted: December 9, 2005
169 Coke Unveils New Slogan, Marketing Campaign ECommerceTimes Posted: December 9, 2005
170 Admen Already Out Front of the Upfront (selling ads for 2006-07 TV season) TVWeek Posted: December 7, 2005
171 Attracting a Positive Market (advertising HIV treatment) BrandChannel Posted: October 21, 2005
172 Comparative Advertising: The Basics Canadian Marketing Association Posted: October 17, 2005
173 Real Beauty = Real Sales? (advertising strategy) CMO Magazine Posted: September 23, 2005
174 Top B-to-B Advertisers B-to-B Posted: September 23, 2005
175 Digital Video Recorders Spur New TV Ad Model Globe and Mail Posted: September 14, 2005
176 Google Takes Ad Sales to Print News.com Posted: August 31, 2005
177 Flops Spur Movie Studios to Reassess TV Ads Pittsburgh Post-Gazette Posted: August 22, 2005
178 The Future of Advertising is Here (ad targeting) Inc Magazine Posted: August 11, 2005
179 Drug Companies Rethink Ad Strategies (audio story) NPR Posted: July 6, 2005
180 Advertisers Try New Ways to Always Get Their Man USA Today Posted: June 23, 2005
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