New From KnowThis.com:

KnowThis: Marketing Basics Book

KnowThis: Marketing Basics - Only $24.99

Our first book offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 50% new material not found on KnowThis.com. For more information including taking a look inside, Click Here.

 
 
Main > Tutorials > Advertising >

Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

Display Num 
21 Advertisers Get Demanding as TV Networks Try to be Creative USA Today Posted: May 21, 2009
22 TV Advertisers Are Offered Closer Ties With Content (media outlets allow advertisers to get closer to programming) New York Times Posted: May 21, 2009
23 As Storefronts Become Vacant, Ads Arrive (closed stores turn into billboards) New York Times Posted: May 14, 2009
24 Intel Ad Blitz Will Focus on Overall Brand (image advertising strategy) Los Angeles Times Posted: May 9, 2009
25 Why TV Advertising Isn't Dead Yet BusinessWeek Posted: May 9, 2009
26 Creative Talents Offer Brand Aid for America (challenges promoting US to other countries) New York Times Posted: May 5, 2009
27 TiVo Promotes Ads It Hopes You’ll Talk to, Not Zap (new approach to ads from company that lets customers skip ads) New York Times Posted: April 25, 2009
28 Magazines Blur Line Between Ad and Article New York Times Posted: April 8, 2009
29 For Infomercials, Downturn is Prime Time (benefit from lower ad rates) Fortune Posted: March 26, 2009
30 Idaho Teacher Sells Advertising Space on Tests Associated Press (via Google) Posted: March 26, 2009
31 Wisconsin's New Slogan Faces Some Pushback (a question of originality) Associated Press (via Google) Posted: March 19, 2009
32 In Ads, 1 Out of 5 Stats Is Bogus (questionable use of numbers in advertisements) Wall Street Journal Posted: March 12, 2009
33 Portrait of an Advertising Agency BusinessWeek Posted: March 12, 2009
34 Creeping Onto the Front Covers of Magazines, Paid Ads New York Times Posted: March 12, 2009
35 Fox TV’s Gamble: Fewer Ads in a Break, but Costing More New York Times Posted: February 14, 2009
36 Advertisers Change Game Plans for Super Bowl New York Times Posted: January 29, 2009
37 Infomercials Find Their Way to Television’s Prime Time (tough ad environment opens door) New York Times Posted: January 29, 2009
38 When the Going Gets Tough, the Tough Don't Skimp on Their Ad Budgets Knowledge @ Wharton Posted: November 27, 2008
39 Oil Companies Pour on Charm Before Posting Fat Profits (image ads try to soften customer reaction) Los Angeles Times Posted: November 1, 2008
40 Video Ads Surface in Unexpected Places (options for placing ads) ClickZ Posted: October 30, 2008
<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>
Page 2 of 10
 

© 1998-2009 KnowThis LLC. All rights reserved.