New From KnowThis.com:

KnowThis: Marketing Basics Book

KnowThis: Marketing Basics - Only $24.99

Our first book offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 50% new material not found on KnowThis.com. For more information including taking a look inside, Click Here.

 
 
Main > Tutorials > Advertising >

Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

Display Num 
41 An Old Buzzword Is Back: Bargains (positioning products as economical) New York Times Posted: October 25, 2008
42 The Train Is Coming. And With It, More Ads. (panel ads on New York subway walls) New York Times Posted: October 18, 2008
43 The Sucking Sound of Ad Dollars Disappearing (slowing economy hits ad industry) BusinessWeek Posted: October 16, 2008
44 Buying Face Cream? Grab a Glossary (how wording in ads affects customer perception) New York Times Posted: October 2, 2008
45 Point-of-Sale Advertising Goes High Tech (in-store digital ads) BusinessWeek Posted: September 27, 2008
46 Understanding Ad Exchanges ClickZ Posted: September 12, 2008
47 For Olympic Marketers, Emotions Pay Wall Street Journal Posted: August 23, 2008
48 Phelps' Marketing Power Depends on More Than Gold (marketing of Olympic star) Chicago Tribune Posted: August 16, 2008
49 You Are Here (and Probably Seeing an Ad) (new approaches to signage or place-based advertising) New York Times Posted: August 15, 2008
50 Wal-Mart Enters the Ad Age (new emphasis on advertising) Fortune Posted: August 15, 2008
51 Media Outlets Losing Money From a Lack of Auto Ads New York Times Posted: August 10, 2008
52 Choosing an Ad Agency Sales & Marketing Management Posted: August 9, 2008
53 Protests and Ambush Marketing Hurt Olympic Brand (challenges facing marketers of Olympic games) Reuters Posted: July 26, 2008
54 America's Most-Loved Spokescreatures Forbes Posted: July 12, 2008
55 New Efforts to Make Long Commercial Breaks Sizzle (the strategy of using Pods to boost interest in ads) New York Times Posted: July 8, 2008
56 Heinz Pulls Mayo Ad After Complaints AP via Google Posted: June 27, 2008
57 A Live Promotion, at 14,000 Feet (the comeback of live ads) New York Times Posted: June 6, 2008
58 Latest Pitch Is a Show Within an Ad (the microseries concept) Wall Street Journal Posted: May 30, 2008
59 For Dunkin’, a Tempest in an Iced-Coffee Cup (removing ad after criticism from bloggers) New York Times Posted: May 30, 2008
60 Turner to Offer Marketers Way to Link Ads to Content (ads are matched to what is on screen) New York Times Posted: May 15, 2008
<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>
Page 3 of 10
 

© 1998-2009 KnowThis LLC. All rights reserved.