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Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

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61 Marketers Find a Sound That Draws a Crowd (bleeping bad language creates attention) New York Times Posted: April 11, 2008
62 Bright Lights, Big Impact (digital billboards continue to expand) Inc Magazine Posted: February 28, 2008
63 School Buses Latest Victim of Ad Creep Brandweek Posted: February 7, 2008
64 Advertising Everywhere (ad saturation) Fortune Posted: January 30, 2008
65 No Breaking For Commercials (weaving ads into programming) Los Angeles Times Posted: January 30, 2008
66 Brands Line Up for Super Bowl XLII BrandChannel Posted: January 30, 2008
67 Hard Sell (advertising concerns in down economy) The Economist Posted: January 25, 2008
68 Ad Houses Will Need to Be More Nimble (how ad firms must adjust to customer's needs) Wall Street Journal Posted: January 3, 2008
69 Lower Ratings Could Pinch TV Ads (effect of TV writers' strike) Los Angeles Times Posted: December 14, 2007
70 Future of Digital Media: Free with Ads? CRM Daily Posted: October 31, 2007
71 Out-Of-Home But Not Out-Of-Place (outdoor advertising continues to grow) MillwardBrown Posted: October 25, 2007
72 NFL's Got the Right Stuff for Advertisers USA Today Posted: September 28, 2007
73 The View From Your Airplane Window Was Brought to You by ... (giant outdoor ads) New York Times Posted: September 26, 2007
74 With Economy Volatile, Financial Firms Start to Stress Stability (communicating different benefits) New York Times Posted: September 19, 2007
75 Sacked (when celebrity endorsers create problems) Promo Magazine Posted: September 11, 2007
76 At 30,000 Feet, Finding a Captive Audience for Advertising (ads inside airplanes) New York Times Posted: August 29, 2007
77 Your Ad Here, on My S.U.V.? And You’ll Pay (vehicle wrap ads) New York Times Posted: August 29, 2007
78 A Variation on the DVR, Without Ad Skipping (preventing viewers from fast forwarding through ads) New York Times Posted: August 15, 2007
79 There Are 12 Kinds of Ads in the World (includes examples using YouTube) Slate Posted: July 31, 2007
80 Beatles Fans Won't Let It Be On Diaper Ad (upset at use of music for ad) Pittsburgh Post-Gazette Posted: July 25, 2007
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